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New from Constant Contact

Constant Contact is a long time favorite of mine for email marketing. I like their interface. I like their Knowledge Base. I LOVE their live tech support.

Now they are expanding to become a broader digital marketing company. What’s new so far?

LogoMaker – For the long term, you can’t do without a high quality logo for your company. But this logo maker is a starting point. It is also a great option for a special logo for an event, a product introduction, a new service announcement.

Social Media Posts & Analytics – You can schedule posts for Facebook and Instagram from your Constant Contact account. And you can read your analytics from CtCt.

Website Builder – It seems everyone has a website builder these days. I’m leery of them because they are proprietary software which limits your website. The advantage the CtCt builder has is that it is an interface you are already familiar with. Your learning curve would be lower. If you are considering a small, simple website, I recommend looking at the CtCt option. The site would, of course, have an opt in that would connect directly with your CtCt email list.

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Should You Use Email Marketing This Holiday Season?

In 2018, email marketing drove 24% of sales during the holiday season.

This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion”.

So the answer is a big YES!! Call Your Computer Lady when you need assistance.

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Writing Effective Follow Up Emails

Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet. 

 

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Could Email Be Better Than Social Media?

“A message is 5x more likely to be seen in email than via Facebook. – Radicati

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate

72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa

Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

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Announcement Emails

Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.

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Benefits of Drip Email Marketing Campaign

I am a HUGE believer in drip aka automated email campaigns. They are such a powerful way to introduce your company to new prospects. Or to solidify a new relationship with a client. Or even to re-introduce yourself to a client you haven’t heard from in awhile. Here’s a thorough article explaining the benefits and some how-to’s for a successful campaign.

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Gmail Send Options

Woo hoo!!! Did you see the new Schedule Send option Gmail added!! I’m so happy!! You can now schedule your emails to go out at a specific date/time. Working at 2 am? Schedule emails to go out at 8 am. Working on Saturday afternoon? Schedule emails to go out Monday morning. You need to have boundaries for your work day. If you CHOOSE to make an exception, don’t train your recipients to expect it. It’s better if they don’t know you’re working on Saturday. Then they won’t expect you to work on Saturday. Stay in charge of your life by using technology wisely.

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Email Click Rate

This is the best article I’ve ever read explaining the Click Rate and why it is important. Please read this so you’ll have a better understanding of how your emails need to be laid out as well as how to measure your email results.

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Email Marketing

As part of my “48 Hour Traffic Reports” after every email I send, I include a list of the Unsubscribes. I always tell clients, “Don’t take this personally! There are lots of reasons for someone to unsubscribe.” But it does hurt when someone declines to receive your well-written, beautifully designed emails. This article looks at some reasons for people unsubscribing and looks at what you can do to minimize the unsubscribes. Compare your emails to these examples!

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Email Automation

Email Automation is a great tool! You can set up a series of emails to introduce all of your services to a new prospect. You can provide follow up details to new clients to help them use your services better. Gently draw someone into your community! And it’s automated! You create the messages. You set the timing for the emails. Then you only have to add the new email to the list and there go your emails!! Time after time. Client after client. Contact YCL today to set up your automations.

 

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