“In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential.”
How to Create and Promote Explainer Videos
The Power of Words
Writing Your Elevator Speech
The American Family Business Accelerator program had an excellent presentation on writing your elevator speech. Even if you have an elevator speech I suggest working through this tool to see if it spotlights any fine-tuning you need to do.
In a nutshell:
F – Find their pain point
A – Answer their problem
R – Reasons why you’re different
M – Make them want more
In theory, it’s easy to tell someone what you do. You’re asked that question all the time. But in reality, it’s hard! And it is so important! You want to wordsmith your answer so that it can be stated in 30 seconds. The words have to be clear and concise to give a total stranger the picture of what you do. It’s that pivotal “first impression.”
Beyond answering “What do you do?” your elevator speech plays a major part in your entire marketing plan. It is the first step, the foundation of the whole plan.
- When you create a company brochure, you would start with the elevator speech and expand to share examples and details to support the speech.
- When you are writing content for your web site, each page should support and expand upon that basic elevator speech.
- If you participate in any review sites such as Angie’s List, Yelp or Kudzu, your elevator speech would be the content you fill in for their format.
- The elevator speech would be the starting point for your Summary section on your LinkedIn profile.
Take the time to write a good elevator speech. Use this excellent tool. Call Your Computer Lady for help if you need it. We’ll brainstorm with you and help edit the speech until it’s just what you need!
How To Sell Ad Space on Your Web Site
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
How A Typo Can Hurt Your Business
OK, I’m on my soapbox! I think proper spelling, punctuation and grammar count. In your web site. In your emails. In your marketing literature. Yes, even text messages. I did find an Urban Dictionary that explains all of the acronyms and shortcuts used today but you won’t see me using them. Words matter!
And Marketing Profs agree with me! Read their article about typos and their effect on your business.
Marketing Profs has a great email service giving you good market research and information. Sign up if you haven’t already.
The Role of Social Media in Building Trust and Credibility for Financial Advisors
“In today’s digital age, social media has become a powerful tool for businesses and professionals across various industries. For financial advisors, leveraging social media effectively can significantly enhance their reputation and help build trust with current and potential clients.”
Should You Market During the Summer?
A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
Read this marketing story from the Depression era and think
about the impact it is still having today in
2017!
Grow Your Email List In Order To Grow Your Business
It is CRUCIAL that your email list consistently grow and that it stay up to date.
Your new clients will quite possibly make a second purchase or give a referral if you reach out to them while you are fresh in their minds and build the relationship.
For an older client, an email might be just the nudge they need to turn “thinking about” into “doing!”
Your email list will get smaller as people change companies, change emails, move, etc. So you need to be adding new people to replace them.
This infographic has great suggestions! You won’t implement all of them or all of them at one time but make a plan!! Your Computer Lady will help you if you give us a call.
Click the image to view a full size checklist.
Sales Funnel Pages
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