How to Harness B2B Influencer Marketing to Grow Your Brand
“One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic.
Whether we admit it or not, no one is immune to the power of influence. We all have those we look up to and listen to, even if subconsciously. That’s why B2B influencer marketing is nothing to scoff at.”
Shopify CEO Memo Regarding AI
Tobi Lutke, CEO of Shopify, makes an elegant case for AI and sets an example of how to implement within your own company.
Report Looks at Average Social Media Post Performance in the Major Apps
“How much engagement do your posts on Facebook or Instagram get? Are you happy with your performance?
It’s difficult to assess how good or bad you’re doing without comparative data, and understanding what other brands and creators are seeing. Which is where this new report from Socialinsider comes in.”
How Digital Marketing Helps Small Businesses Thrive in Today’s Market
One of the most powerful advantages of digital marketing for small businesses is the ability to reach a broader audience while maintaining precise targeting control. Unlike traditional marketing methods that often cast too wide a net, digital marketing allows you to connect with exactly who you want, when you want.
21 Definitive Digital Marketing Platforms
“In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential.”
How to Create and Promote Explainer Videos
The Power of Words
Writing Your Elevator Speech
The American Family Business Accelerator program had an excellent presentation on writing your elevator speech. Even if you have an elevator speech I suggest working through this tool to see if it spotlights any fine-tuning you need to do.
In a nutshell:
F – Find their pain point
A – Answer their problem
R – Reasons why you’re different
M – Make them want more
In theory, it’s easy to tell someone what you do. You’re asked that question all the time. But in reality, it’s hard! And it is so important! You want to wordsmith your answer so that it can be stated in 30 seconds. The words have to be clear and concise to give a total stranger the picture of what you do. It’s that pivotal “first impression.”
Beyond answering “What do you do?” your elevator speech plays a major part in your entire marketing plan. It is the first step, the foundation of the whole plan.
- When you create a company brochure, you would start with the elevator speech and expand to share examples and details to support the speech.
- When you are writing content for your web site, each page should support and expand upon that basic elevator speech.
- If you participate in any review sites such as Angie’s List, Yelp or Kudzu, your elevator speech would be the content you fill in for their format.
- The elevator speech would be the starting point for your Summary section on your LinkedIn profile.
Take the time to write a good elevator speech. Use this excellent tool. Call Your Computer Lady for help if you need it. We’ll brainstorm with you and help edit the speech until it’s just what you need!
How To Sell Ad Space on Your Web Site
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
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