“HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics.”
Facebook’s New Link Rules
“Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta’s latest changes will affect your ability to drive traffic to your website?
In this article, you’ll discover what Facebook’s new link posting limits mean for your strategy, how Meta’s $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools.”
12 Insights To Improve Your Social Media Marketing
“With the holiday push now moving into the peak phase, have you got all of your marketing and advertising materials in line, in order to maximize all of your opportunities in the season?”
Developing a Niche Marketing Strategy that Drives Growth
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Click here to read the full article.
Community Building For Retention, Awareness, Loyalty, Content, & Member Advocacy
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.
No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.
Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party! Click here to read the full article.
How to Show Genuine Customer Appreciation and Get More Referrals
A customer who feels happy, appreciated and satisfied is more likely to come back for more, and they will be more likely to spread the word about your brand. This helps you build your reputation.
Holiday Marketing
Need some inspiration for your holiday marketing? Here’s a list of 10 ideas. You can also call Your Computer Lady for a planning session. We’ll update your Marketing Calendar and maximize your content use.
Content To Differentiate Your Business
There are no silver bullets for marketing. Success requires quality content and consistent action. Read this article from Social Media Examiner’s founder, Michael Stelzner, about how content can set you apart – and above – your competition. Click here to read more.
Survey
Harvey Mackay has a list of 66 questions he says you should be able to answer about you’re A list clients. (Email me for a copy.) With B, C or D clients, you should still know some basics. Surveys allow you to build up a database of info. This in turn helps you focus in on your ideal client. Read this article about which questions to ask and how to ask them!
How to Create a Social Media Calendar: A Template for Marketers
You’ve all heard my sermon about having a Marketing Calendar. Many times probably! But I sincerely believe it is one of the best tools a small business person can use to make all of their marketing efforts coordinate and productive. This article is a very detailed discussion of how to create your Marketing Calendar. I really like the addition of your goals to the calendar. Her layout is a little different than mine but the concept is the same. Call if you would like to schedule time to build your own calendar.
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