“How much engagement do your posts on Facebook or Instagram get? Are you happy with your performance?
It’s difficult to assess how good or bad you’re doing without comparative data, and understanding what other brands and creators are seeing. Which is where this new report from Socialinsider comes in.”
One of the most powerful advantages of digital marketing for small businesses is the ability to reach a broader audience while maintaining precise targeting control. Unlike traditional marketing methods that often cast too wide a net, digital marketing allows you to connect with exactly who you want, when you want.
“In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential.”
The American Family Business Accelerator program had an excellent presentation on writing your elevator speech. Even if you have an elevator speech I suggest working through this tool to see if it spotlights any fine-tuning you need to do.
In a nutshell:
F – Find their pain point
A – Answer their problem
R – Reasons why you’re different
M – Make them want more
In theory, it’s easy to tell someone what you do. You’re asked that question all the time. But in reality, it’s hard! And it is so important! You want to wordsmith your answer so that it can be stated in 30 seconds. The words have to be clear and concise to give a total stranger the picture of what you do. It’s that pivotal “first impression.”
Beyond answering “What do you do?” your elevator speech plays a major part in your entire marketing plan. It is the first step, the foundation of the whole plan.
Take the time to write a good elevator speech. Use this excellent tool. Call Your Computer Lady for help if you need it. We’ll brainstorm with you and help edit the speech until it’s just what you need!
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
OK, I’m on my soapbox! I think proper spelling, punctuation and grammar count. In your web site. In your emails. In your marketing literature. Yes, even text messages. I did find an Urban Dictionary that explains all of the acronyms and shortcuts used today but you won’t see me using them. Words matter!
And Marketing Profs agree with me! Read their article about typos and their effect on your business.
Marketing Profs has a great email service giving you good market research and information. Sign up if you haven’t already.
“In today’s digital age, social media has become a powerful tool for businesses and professionals across various industries. For financial advisors, leveraging social media effectively can significantly enhance their reputation and help build trust with current and potential clients.”
A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
Read this marketing story from the Depression era and think
about the impact it is still having today in
2017!