Harvey Mackay has a list of 66 questions he says you should be able to answer about you’re A list clients. (Email me for a copy.) With B, C or D clients, you should still know some basics. Surveys allow you to build up a database of info. This in turn helps you focus in on your ideal client. Read this article about which questions to ask and how to ask them!
How to Create a Social Media Calendar: A Template for Marketers
You’ve all heard my sermon about having a Marketing Calendar. Many times probably! But I sincerely believe it is one of the best tools a small business person can use to make all of their marketing efforts coordinate and productive. This article is a very detailed discussion of how to create your Marketing Calendar. I really like the addition of your goals to the calendar. Her layout is a little different than mine but the concept is the same. Call if you would like to schedule time to build your own calendar.
Marketing
Does your business have a marketing slogan or tagline? Does your tagline need an update? This article discusses how to choose a great slogan.
Email Marketing
This is such a good article!! Several things you’ve heard me say before but check #5. Constant Contact is already offering the ability to include a shopping cart in your email! Those of you using CtCt are ahead of the game. If you arent’ using CtCt, we should talk soon!! Click here to read more.
Visual Design for Non-Designers
Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?
In this podcast, you’ll find a number of tools and apps you can use to design visually compelling content like a pro. You’ll also get tips to drive more visibility for your visuals.
Michael Stelzner interviews visual content strategist and found of Socially Sorted, Donna Moritz.
Social Media Marketing Strategy: How to Thrive in a Changing World
Looking for a better social media marketing strategy? Need to build a social strategy that works?
In this podcast, you’ll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.
Michael Stelzner interviews marketing strategist and founder of Convince & Convert, Jay Baer.
“Current, relevant knowledge that is immediately applicable. This podcast explores a multitude of marketing and business strategies that you can take and implement realistically. Highly recommend for small business owners, tourism professionals, social media managers and marketers looking to freshen up their knowledge and be inspired to explore new ideas.” brindleyy
How To Determine And Adapt To Your Customers’ Communications Preferences
As you begin implementing your marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.
Birds and Marketing?
Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends, for Michael Katz’ unique take on marketing.
700 Power Words
I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective! Print this out right now!
How to Repurpose Audio and Video Content for Social Media: 5 Ways
“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.
When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”
Click here to read the full article.
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