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Social Media Marketing Strategy: How to Thrive in a Changing World

Looking for a better social media marketing strategy? Need to build a social strategy that works?

In this podcast, you’ll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.

Michael Stelzner interviews marketing strategist and founder of Convince & Convert, Jay Baer.

“Current, relevant knowledge that is immediately applicable. This podcast explores a multitude of marketing and business strategies that you can take and implement realistically. Highly recommend for small business owners, tourism professionals, social media managers and marketers looking to freshen up their knowledge and be inspired to explore new ideas.” brindleyy

Click here to listen to the podcast. 

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How To Determine And Adapt To Your Customers’ Communications Preferences

As you begin implementing your marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.

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Birds and Marketing?

Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends, for Michael Katz’ unique take on marketing.

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700 Power Words

Power Words for Conversions

I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective!  Print this out right now!

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How to Repurpose Audio and Video Content for Social Media: 5 Ways

“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”

Click here to read the full article.

 

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Plant Your Friggin’ Tree!

I love this discussion with Pat Lencioni and team about the NEED to make decisions now and move in the right direction. I agree with him. We can’t wait for “normal” to return. It’s not coming back.  Make your plans. Adjust as necessary. But do it now!  

There is an old Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”

 

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Request for Reviews

Testimonials have always been an important part of marketing. Today, in our digital world, online reviews are critical. Many prospects check for reviews on Google or Facebook before they even visit a company’s website.
 
Best Option
 
Ask your clients for reviews right after you finish a project. They are happy and the work is fresh on their minds. Give them the links they need to get to the site or sites you want to build up. Follow up once or twice. People are busy and they may get distracted on the way to
doing the review.
 
Continuing Efforts
  1. Put a request for reviews and the appropriate links in your
    email signature.
  2. Add a reviews block to your email template so that each email asks for reviews. Use logos and link directly to the sites.
  3. Add a section on your Home Page with logos and links to review sites. When clients visit your site they get a reminder request.

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90 Percent Fail

Harvard Business School Professors Robert Kaplan and David Norton state, “90 percent of business strategies fail due to poor execution.” I have tools to help you improve your execution. A Marketing Calendar. Monthly strategy meetings. A Post Schedule detailing your social media posts. Let’s talk about them and discuss how your execution can improve.

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Grow Your Email List

This video is excellent! Step by step instructions on how to create a SUCCESSFUL opt in for your website and social media! Please watch it! Then give me a call and we’ll get started creating your opt in!

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Adapt Your Marketing Strategy

Charles Darwin did not say the strongest or smartest of the species survive. Darwin meant those who are most capable of adapting to their environment gain the upper hand and survive. This is true for the species and for business. If there was ever a time to adapt it is today with the changes impacting our businesses. Don’t say “I’ve never done that before” or “We’ve always done it this way.” Look for fresh perspectives and new ideas that fit the new normal.

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