Here is a video with Mari Smith, one of the leading experts on Facebook, talking about how to use hashtags. They are a bit new on FB but it makes sense to start using them now.
Reviews
Don’t ask for client reviews once. Ask many times in many different ways! You can’t tell when a client will have the time and the focus to do a review. So ask often and make it easy! Here is a good example. Event Espresso is a plug-in for WordPress to organize events and ticket sales. They did a 7 day series of email lessons. At the bottom of #7, they inserted a link to their Twitter profile. They asked for a tweet. This is an easy type of review request. I didn’t have to think of what to write, look up their Twitter ID. Nothing like that! Click on the link and share the word.
Is Your Twitter Work Working?
Twitter can be a great platform for your business depending who your target audience is. Like any other marketing effort, you want to measure your results. This article from Social Media Examiner gives you instructions and links to good tools.
Click here to read the article.
How often should you post on Social Media?
“Most studies agree that once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
At a minimum, you should post to your Facebook Pages 3 times per week.”
Statistics found on https://louisem.com/144557/often-post-social-media
Social Media Influencers
The use of Influencers in social media is growing. What is that you ask? An Influencer is someone who has their own social media network. You connect with them to get recommendations. So the Image Consultant connects to the Premier Jewelry consultant and the cabi consultant. Her reach is extended. She gets instant credibility from the people who trust the other two consultants. Influencers with large followings can be paid or compensated in some way for their posts. Who could be an Influencer for your business?
Why is Post Frequency Important?
“Why is post frequency important? As Neil Patel says,
If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
So here’s what the research says, to help you get this right.
I share my own posting frequency. Don’t try to max out every platform – unless you have unlimited time or funds. ”
Found on https://louisem.com/144557/often-post-social-media
Wondering how often to post on social media?
“Wondering how often to post on social media?
Great question. The short answer is, “As often as you can post quality content, consistently.” Quality and consistency are key to social media success.
The longer answer is: Recent studies have shown that there really are optimal posting frequencies for the different social media platforms.
And the good news is, it’s probably not as often as you may have heard! That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forgetaboutit. Maybe it works for accounts with 100,000’s of followers, but it doesn’t work for the average business using social media marketing.
Whew!”
Information from https://louisem.com/144557/often-post-social-media
The Value of Twitter
Please download the complete report. Social Media Examiner is one of the best sources of information about social media. Today I want to point out just one piece of info from the 2017 Social Media Marketing Industry Report.
Page 29-Twitter continues to perplex many of us small business owners. In the B2B world, you’re better off with light activity to maintain a presence. In the B2C world, you probably need to kick up your efforts.
Published by Social Media Examiner
2017 Social Media Marketing Industry Report
Programming human beings to build a hate-free Internet
How To Stand Out in the Social Media Crowd
Every day millions of blog posts and social media updates are published. So you need yours to cut through.The trick to doing this? Using great graphics. Facebook says posts with graphics get 3.2 times more engagement (likes, comments and clicks). HubSpot has found that visual content is 40 times more likely to be shared online.