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Cornerstone Cabinet Company

We are very proud that Cornerstone Cabinet Company has been a YCL client since 2015! 

Web Site
Beautiful custom cabinets deserve a beautiful custom web site to show them off!  The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs.  In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.

Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101.  YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting and even cabinet “jewelry!”

Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.

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The JEM Foundation

The JEM Foundation has been a client with YCL since 2018.  YCL is proud to do pro bono work for the non-profit which is dedicated to eliminating teen suicide.

At first, YCL did updates and maintenance on the web site.  The site had grown cumbersome over many years though with multiple volunteers posting and multiple developers working on the site. Recently, YCL undertook a clean up!

We re-organized the site’s navigation to be simpler to use and more visitor centric. 

We also re-organized the blog to make it easier to find collections of information on specific topics. Much of the Foundation’s work is to educate teens and those around them about the dangers of suicide and the many ways to prevent it. The blog provides a wealth of information.

The clean up was done at a fraction of the cost of developing a new site. Many developers don’t like doing maintenance work on sites. YCL not only likes that type work but we excel at it!

Visit the site!

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Colt General Construction

Colt General Construction is a well-established company with an excellent reputation. Owner, Tyson Jamison, wanted a site to use as his portfolio with new prospects.  YCL used WIX to build the site. WIX is a proprietary platform that includes domain registration, web hosting, design software and even email service from one source. It is a good choice for a small web site that doesn’t intend to expand a lot or add new features.  The site is easy to update to share new project photos.

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JEM Video

We used sources from clients and pulled information and facts to create the video to share these facts in a visually appealing way. This video is about mental health.

 

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A Technology Parable

A new client came to YCL for marketing support. The tax preparation company was a little over a year old.

First, the website! The hub of all marketing efforts. The client uses a proprietary site built for people in her specific industry. They offer industry-related tools. They offer a high level of security which is certainly needed. In this case, a proprietary site is her best option. Creating a WordPress site would be too costly with all of the special features.

The site did need some work to expand the content. The two of us went over the site page by page. I suggested some changes and new content as a non-industry person to help her explain what she does to prospects. The updates were done in November well before the start of tax season. As referrals started coming and leads came in from her marketing, the site was ready to convert prospects to clients. And it was ready to be a big resource for clients.

Managing Tasks – Every client is different and has different requirements. Some clients need tax extensions. So she needed a way to keep track of all the various tasks for all the tax filings. I suggested ToDoIst. It’s an online software that is cost-effective and user friendly. She started using it in December to learn the in’s and out’s. Over the course of the next few months when her business more than doubled from the previous year, she was able to juggle all of the balls in the air!

We used email marketing to remind past clients of how knowledgeable she is so they would return for this year’s tax filing. The same messages convinced prospects that she was the right person to work with. We used the email articles as social media posts and blog posts too. One effort was used three ways! That’s time efficient! We started the eNewsletter in December also. It takes seven “touches” on average to turn a prospect into a client. We used the emails as touches to move the prospects through the sales funnel.

The Moral of this Story

By building her technology and marketing foundation before the season started, this tax preparer was able to more than double her business and focus on doing what she does best – tax returns – while her marketing engine continued to drive the clients to her. And she didn’t have to burn the midnight oil even once!

Call or email today so we can get started on making the best plan for your business!

Contact our technology-prepared tax expert at:

DeeAnne McClenahan

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Congratulations Gebo-books on Publishing Your New Dating Book!

Laura Hines-Jurgens recently published a new book offering advice and guidance to young women about dating and “shaping your marriage before it begins.” Your Computer Lady was privileged to be part of the editing and publishing process.
 
Do you need assistance publishing your book?
 
You may be a wonderful writer but how are you on Oxford commas or the proper use of quotation marks? Do you know how to create a Table of Contents? Do you know how to consistently format your content? Your Computer Lady can assist!
 
Laura chose to self-publish her book on Amazon. She is an experienced author and can promote the book via her network. Your Computer Lady handled all of the Amazon set up for the book. The process isn’t hard but it does require some significant computer skills to fit Amazon’s criteria.
 
Please call YCL to talk about your next book project!
 
Check out Laura’s book! It would be a great gift for the young women in your life.
 

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Congratulations CSI Houston Chapter on Your New Website!

The Houston Chapter of CSI (Construction Specifications Institute) has been a YCL client for over 10 years!

We just updated their WordPress website to reflect the organization’s new logo and goals.

We started with a new design developed with a member committee.  There was a mixture of new and old content to put on the site including several years of blog posts with chapter history.

We’re very proud of the results!  Take a look!

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Solar & energy efficient products distributor/installer has new site to use as the hub of his SEO, Facebook ads, Google ads and marketing efforts.

Houston Daylighting Built a Marketing Hub 

A major manufacturer had provided a templated site for Houston Daylighting. But Doug Franklin wanted more control over content and more flexibility to expand his SEO (Search Engine Optimization) and educational information.  Your Computer Lady built a new WordPress site which offers the ultimate in flexibility. 10,000 themes to choose from. 100,000 plug-ins for special features. Yoast Premium to guide SEO implementation.

YCL also created a customized form to encourage callers which leads to appointments which leads to sales.  One of multiple funnels built into the marketing plan.

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CPR & First Aid Training company needed eCommerce solution to help clients maintain the proper equipment.

Staying Alive “Training Guardian Angels One Class at a Time”

Deanna Young provides certified classes for CPR, First Aid and Babysitting.  All those guardian angels need equipment too!  Your Computer Lady built a shopping cart offering AED equipment as well as masks. The cart was a bit complicated as the various AED machines come with multiple options. WooCommerce provided the solution!

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14th Annual Website Update! – Leo Buscaglia Foundation

Your Computer Lady has been working for the Leo Buscaglia Foundation since 2006 when we did new website for them!  We are very proud of the affiliation with this exemplary non-profit.

Each year YCL updates the site to introduce the year’s grant recipients with the Report To Contributors. Each recipient has their own page describing the organization and sharing photos. Example.

The Home Page of the site is also updated: fresh quotes from Dr. Buscaglia’s books, logos promoting the new recipients and any other small updates needed to keep the site current.

A website with fresh information serves the organization by clearly sharing its mission, by optimizing for search engines and serving as a hub for other marketing efforts.

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