Many of you have businesses that would benefit from Facebook Groups. But they are work! How do you grow the group? How do you get people involved? This podcast will give you some real guidance in practical steps.
Utilize Facebook’s About & Services Sub-pages
Is Your Twitter Work Working?
Twitter can be a great platform for your business depending who your target audience is. Like any other marketing effort, you want to measure your results. This article from Social Media Examiner gives you instructions and links to good tools.
Click here to read the article.
YouTube Channel
We all know who the #1 search engine is – Google. But you may not know #2. It’s YouTube. Yes, the video platform is the second largest search engine in the world.
• A handyman friend looks up repair instructions before he tackles a new project.
• My nephew searched for a video on removing a fish hook from his foot.
• A client watched videos about Facebook to become more familiar with Facebook marketing.
And they are all FREE!
How can you leverage this for your business? Make short videos about your services or products. Create a Channel on YouTube to gather all of your videos together.
A Channel is nothing more than a page on YouTube where you store all of your videos. Here is the channel for Barbara’s Picks. The channel allows you to include your logo, corporate branding, company profile AND all of your videos. If you get Subscribers, they are automatically notified when you upload a new video.
When you upload a video, you have the ability to add keywords, a title and a description of the video.
When someone does a YouTube search, they can find your video. Hopefully, they find value and subscribe to your channel for future videos.
Include a link to your YouTube channel everywhere. On your website. In your email signature. In your email marketing. Use your videos, of course, in your social media and link to your channel.
New Targeting Option for Facebook Posts
Facebook has introduced a new feature related to making posts. You can set a targeted audience for a post. Currently, your post goes to a small percentage of your Likes and some other people based on FB’s algorithm. That makes hard to be sure the right people are seeing your posts. Now you can finetune the audience to help you get to the people you need. It doesn’t matter if you reach 1000 if they aren’t interested in your information.
Some examples:
Distributor of pet products: Send your posts to dog owners, cat owners.
Realtor: Send your post to people interested in Adult Living communities.
Web developer: Send your posts to small business owners.
Wondering How To Use Instagram?
The Instagram community is growing. The Instagram tools are expanding. This article describes how to use a brand new feature: Highlights. It’s a tool to organize your photos as well as group them in a manner that’s helpful to your viewers.
- Create a Highlight of your tips & tricks.
- Create a Highlight for an event.
- Create a Highlight for each product group.
How are you using Instagram today? What would you like for Instagram to do for you?
How to Share a Post to Your Business Page
If a post shows up on your Facebook personal profile that you want to share on your Business Page, you can share the post. This video walks through the steps.
If you can control where the post goes first, put it on your Business Page. Then share if you want to your personal profile. That way the share builds Engagement on your Business Page. Facebook looks at Engagement when they decide how many people to show your posts to. The more Engagement, the more people see your posts.
Social Media Metrics
Look at this excellent diagram – Social Metrics Map. It details your goal, your social media action AND your measurement! Annabel Hall- Social Media
Twice a year Annabel teaches a Quantum-Touch certification program for new practitioners. For the last class, she wanted to reach beyond her personal network and engage with some new prospects. Your Computer Lady drafted a series of posts about Quantum-Touch. Some of the posts were boosted to reach a wider audience. Your Computer Lady also did a series of ads promoting the class. The increase in engagement on her Facebook Page and with the ads was impressive. Annabel reached several new prospects whom she can continue talking with about upcoming classes.
Social media results are most often long-term. You may hear of a miracle success story in the news. But that is the exception! Most results build over time with repeated contacts with an individual.
Facebook Algorithm
With the recent changes in Facebook’s algorithm, you may want to re-consider using a group to reach your A-list clients to build community with them. This article from Social Media Examiner details why and how. As Mari Smith says in the article “People love to belong.” A group gives you a tool to create that feeling for your clients.