“As businesses continue to leverage social media to connect with their audiences, staying ahead of the curve is essential. In 2025, the social media landscape will evolve with new technologies, shifting consumer behaviors, and emerging platforms. Here are eight trends to watch that will shape how businesses engage online this year.”
Will Meta’s Revised Approach to Moderation Impact Its Ad Business?
Will Meta’s decision this week to loosen its moderation rules and get rid of fact-checking make Facebook and Instagram less brand safe as a result?
That seems to be what happened on X following Elon Musk’s moves to reduce internal content moderation staff in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. Following these moves, X’s ad revenue intake has declined by around 60%.
How to Create and Promote Explainer Videos
9 Skills To Become a Successful Social Media Marketer
“Looking to improve your social media marketing efforts?
Social media marketing is a multi-skilled professional, which is now far more than “scrolling through Facebook all day.”
Yes, we’ve all heard the clichés and criticisms, but the fact is that social media marketers need high-level writing skills, analytics capacity, design abilities, video composition, and more.”
The Power of Words
Watch this powerful illustration of the power of words.
Too often we slap some words together for our web site, our brochure, our
LinkedIn status, … We forget that words have great power. Dare I even
mention the emails we write!!
It’s a beautiful day!
Tips to Make Writing a Blog Post a Bit Easier
Writing good posts for your blog is a critical job. It is the least expensive, most effective way to make search engines rank your site in search results. This is called organic Search Engine Optimization (SEO). I like to re-use the content on social media posts and possibly in an eNewsletter to your clients who may not be bloggers. Three uses for one piece of content / effort!
Read this practical article from Lisa Marie Dias, a social media expert.
Call me at 480-433-9995 if you have any questions about the article or would like some help with blogging!
How to Build a Content Timebomb
Well written article about writing blog posts. His basic premise is that you write timeless articles using keywords that people can find when doing searches. For example, instead of an interior designer only writing about new products (short time frame since they’re only “new” for a short time), the designer would also write articles about how to choose the right colors for a living room remodel (a post that is relevant today, in six months or in six years).
An additional advantage to writing the timeless articles is that they can be submitted to blog sites such as Digg, ezine, etc. to promote the writer as well as the blog. The article could also be used in a monthly newsletter!
Writing Your Elevator Speech
The American Family Business Accelerator program had an excellent presentation on writing your elevator speech. Even if you have an elevator speech I suggest working through this tool to see if it spotlights any fine-tuning you need to do.
In a nutshell:
F – Find their pain point
A – Answer their problem
R – Reasons why you’re different
M – Make them want more
In theory, it’s easy to tell someone what you do. You’re asked that question all the time. But in reality, it’s hard! And it is so important! You want to wordsmith your answer so that it can be stated in 30 seconds. The words have to be clear and concise to give a total stranger the picture of what you do. It’s that pivotal “first impression.”
Beyond answering “What do you do?” your elevator speech plays a major part in your entire marketing plan. It is the first step, the foundation of the whole plan.
- When you create a company brochure, you would start with the elevator speech and expand to share examples and details to support the speech.
- When you are writing content for your web site, each page should support and expand upon that basic elevator speech.
- If you participate in any review sites such as Angie’s List, Yelp or Kudzu, your elevator speech would be the content you fill in for their format.
- The elevator speech would be the starting point for your Summary section on your LinkedIn profile.
Take the time to write a good elevator speech. Use this excellent tool. Call Your Computer Lady for help if you need it. We’ll brainstorm with you and help edit the speech until it’s just what you need!
Forwarding is the New Networking
OK. The title is a teaser and a mis-statement. Forwarding has been going since the first printing press. But social media is changing the way we forward information and the types of information we share. Read this article for some clarification about networking by sharing info and some tips.
Full article from Harvard Business Review by Tom Davenport
Forwarding (sharing) pamphlets is credited with being a strong influence in the American Revolution. Printing presses were more common and therefore the cost to print was lower. Benjamin Franklin and many others published pamphlets explaining why the 13 colonies needed to be independent. The pamphlets were passed hand to hand to reach more people. Their writing educated and motivated people to take a stand.
How To Sell Ad Space on Your Web Site
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.