“Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian
Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat
Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2″
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/