In the realm of business-to-business (B2B) marketing, the profound comprehension of your clientele and the ability to effectively engage with them stand as cornerstones for achieving success. Nonetheless, many businesses frequently stumble upon common blunders while attempting to focus on their B2B clientele. Navigating away from these pitfalls can help amplify your marketing strategy and pave the way for superior outcomes.
Email Footer Examples to Help You Finish Strong
“While it may come at the end, your email footer shouldn’t be an afterthought.
Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers.
The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note.
You want to optimize every element of your email campaigns. These email footer examples will help you get the most out of any template — down to the last word and pixel.”
The Top 3 Places to Ask People to Sign Up for Your Email List
Learn the top three places to ask people to sign up for your email list from Constant Contact Senior Producer of Webinars Stephanie French and former Director of Product Marketing Morgan Bell. Watch the full on-demand webinar here:
How to Use Dynamic Email Content to Increase Engagement
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? 🤯
Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.
Back Up Your Files NOW!
Here’s the rule of thumb for when and where to back up data.
group of electronic devices
The more important the information
The more often you should back up and
The more distant those back up files should be.
I back up my QuickBooks data every time I do a lot of input. I don’t want to re-build or re-do a lot of entries. So the time it takes to do the back up is a savings compared to the frustration and time required to re-do the work.
If YCL does more than 1 hour of input on a website, we back up the site immediately. No need to risk losing that work!
Really important information like a password list, payroll records, client info, photos of grandchildren, etc. should be in 2 or 3 different places. Maybe a copy on a thumb drive in your office. A copy on Dropbox. A copy on iDrive.
If the thumb drive gets corrupted, you can pull from Dropbox or iDrive. If Dropbox crashes, you can pull from the thumb drive or iDrive.
Yes, even files stored on the cloud should have back ups!
Case in point, I store all of my passwords with LastPass. It’s a great software that I’ve recommended to many of you. One time a few years ago CenturyLink had a nation-wide system disruption that affected the LastPass servers. I couldn’t log in!! The info was still there but I couldn’t get to it. Now I am exporting the passwords once a month and storing them in Dropbox.
I highly recommend that at least one of your back ups be automated. Sync everything with Dropbox. Use iDrive. Buy an external hard drive with back up software. Automating the process will save you time and give you protection even on those super busy days where little tasks get missed.
Don’t wait for a disaster to happen. Plan and implement your system now for peace of mind. Call me if you need assistance making an action plan!
Should I Respond to Update Messages?
Maybe. If the update notice is from a reputable company like Adobe Reader, Java, QuickBooks, etc., yes, do the update. They are fixing bugs, updating security and improving the software.
If you don’t recognize the name of the software, do NOT respond or update. Call Your Computer Lady or your hardware tech to ask first.
Best option: Take a screen shot of the message and email it to your adviser. That will give us all the details we need to give you a good answer.
How do I make a screen shot?
On your keyboard, there is a key titled “Print Screen.” Press that key while the message is on your screen. Now open a Word doc. Right click on your mouse to get a pop up menu and choose “Paste.” This will paste the screen shot into Word. Save the document. Email it to YCL or your IT tech.
Does Giving A Business Card = Email Opt-In?
Networking is a huge part of any business career. And, in the process, you end up with stacks of business cards that get exchanged for future reference. But what can or should you do with the information on those cards?
What are YouTube Shorts? 7 Reasons Why Your Business Should Use Them
Social media is fascinating. It always presents users with new features and varying content types to entertain your audience and build your online presence. One such new feature is YouTube’s version of TikTok — “YouTube Shorts” (aka Shorts YouTube).
It is a short-form video section of YouTube that allows creators to make up to 60 seconds videos. The YouTube team designed the 15 to 60 seconds video component to help creators and businesses to entertain their audiences and drive engagement.
Click here to continue reading this article from Neal Schaffer.
6 Advanced Social Media Marketing Tips
Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results?
In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns.
Click here to continue reading the Social Media Examiner article.
How to Get Started with Marketing Automation
“If you’re like me, you constantly wish you could find a couple of spare hours in the day to get some extra work done. In an alternate reality where the days are longer, you’d even gain some extra time to binge-watch that new Netflix show at the end of the day. Alas, in this reality, we only have so much time to get things done. “
Click here to continue reading the Constant Contact article.
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