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5 Psychological Tactics to Write Better Emails

Imagine writing an email that’s so effective it lands you a job at the White House.

Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme.

Maya had a plan. She was well aware of a cognitive bias that affects us all—the endowment effect. This bias suggests that people value items higher if they own them. So, she changed the subject line in the Veterans’ enrollment email.

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10 Free Ways To Grow Your Newsletter Subscribers

“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.

There are a lot of different ways to grow your newsletter subscriber base, but not all methods are created equal. Some methods, like running giveaways, can attract a lot of subscribers, but they may not be all that targeted. If you’re not careful, you could end up with a list of subscribers who aren’t interested in your content or who you can’t reach with your marketing messages.”

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Navigating the New Era of Email: Insights on Innovations for Marketers

“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less.”

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Email Footer Examples to Help You Finish Strong

“While it may come at the end, your email footer shouldn’t be an afterthought.

Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers.

The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note.

You want to optimize every element of your email campaigns. These email footer examples will help you get the most out of any template — down to the last word and pixel.”

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10 Steps for Creating a Content Calendar for Your Brand

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“Have you worked out your content calendar for the year ahead yet?

I mean, we’re now three months in, so you’d want to have a plan in place. But with various elements competing for your attention, it also makes sense if you haven’t had a chance to lock it all in.

This could help. The team from Giraffe Social Media have put together a handy overview of how to create an effective social media content calendar, which could help you get your planning on track.”

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The 7 C’s of Social Media Marketing

“Looking for a simple way to structure your social media and digital content strategy?

This could help. The team from Adnorml have put together a “7 C’s” approach to social media management, which covers all the key elements using phonetic cues.

And while it doesn’t go into depth, each of these points will provide more insight for your approach, which could help you maximize your opportunities.”

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Should I Respond to Update Messages?

Maybe.  If the update notice is from a reputable company like Adobe Reader, Java, QuickBooks, etc.,  yes, do the update.  They are fixing bugs, updating security and improving the software.

If you don’t recognize the name of the software, do NOT respond or update. Call Your Computer Lady or your hardware tech to ask first.

Best option:  Take a screen shot of the message and email it to your adviser. That will give us all the details we need to give you a good answer.

How do I make a screen shot?

On your keyboard, there is a key titled “Print Screen.”  Press that key while the message is on your screen.  Now open a Word doc. Right click on your mouse to get a pop up menu and choose “Paste.”  This will paste the screen shot into Word. Save the document. Email it to YCL or your IT tech.

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Google Announces New Core Algorithm Update for Search

“Get ready for fluctuations in your Google Search traffic, with Google today announcing a new “core update” to its algorithms, aimed at reducing spam and low-quality results.

Which, in theory, should be a good thing, but you never know exactly how these things are going to play out.

First off, on low quality results, Google’s looking to expand on its low quality downranking project that it initially began testing back in 2022. That experiment was aimed at removing unhelpful results.

“For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new.”

Google’s been working to refine this process, and it’s now satisfied that it will work in full deployment.”

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Optimize your site with the accessibility checklist

Accessibility is making sure as many people as possible can use your site. Makes sense, right? After all, you’ve created a website because you want to reach your audience. And by following the checklist, you make sure you’re reaching everyone.

If you don’t, there might be people who can’t access information on your site. You’d be neglecting a huge part of your audience and in turn, missing out on a bunch of engagement and SEO opportunities. So, let’s get to work and check off these accessibility checks!

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Where Is My Email Stored?

Here’s the scenario. You write an email in Outlook and send it to your best friend. Your friend then opens the email in her Gmail account.

Where is the email stored?  In 4 places.

  1. Your Outlook (email management software) saves a copy in Sent Items.
  2. Your server (Cox, CenturyLink, Verizon, etc.) saves a copy in webmail Sent Items.
  3. Your friend’s server saves a copy in her webmail Inbox.
  4. Your friend’s Gmail (email management software) saves a copy in Inbox.

You can delete both of your copies if you want to. Delete from Outlook. Log into webmail and delete from webmail.

You can not delete your friend’s copies.

That’s why you always want to THINK before you hit SEND!

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