“Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging.
How do you create a newsletter that not only captures attention but also effectively supports your business goals?”
Confession is good for the soul, they say. So here goes…
Not long ago, I tried to log onto my 2 laptops and kept getting the “Invalid password” message. I type that password twice every morning. Pre-coffee! Of course, I knew what it was. I tried rebooting. I tried CAPS ON and caps off. I called my IT support who was going to come with his reset software.
I finally quieted down enough to try the password on auto-pilot as I usually do. Oh… yeah… there are 2 more digits to it.
Later in the week, my sister wiped her iPhone clean because she got confused about her phone password. She never turns off the phone therefore she never uses that password.
I use a password protector software but I had left my Windows password out of it. My sister uses a password storage software but it doesn’t have online access, only phone access.
Confession over. Let’s talk about how you can prevent either of these scenarios happening to you.
“In today’s digital age, social media has become a powerful tool for businesses and professionals across various industries. For financial advisors, leveraging social media effectively can significantly enhance their reputation and help build trust with current and potential clients.”
There are some simple tips to help prevent eye strain while you’re at your computer.
“Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth.”
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too.
We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 😅
46% of email marketers have up to five emails in production at any given time. Sound familiar? And with teams averaging about 2 weeks to produce a single email, that’s a lot of concepting, designing, writing, HTML coding, reviewing, and testing in a short amount of time.
There’s nothing wrong with taking a few strategic shortcuts for your email marketing campaigns with an email template. But where email marketers go wrong is leaving templates exactly as they are, making them pretty blah campaigns—potentially sacrificing better business outcomes for speed.
Before you can convert an email subscriber and make a sale, you first have to get them to open your email. That’s easier said than done when faced with an overcrowded email inbox and time-pressed readers.
Still, you can improve your chances by crafting an effective sale email subject line.
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.
With so many people vying for the attention of fellow professionals, how can you and your brand stand out? The answer to this question is by getting the right quantity of quality LinkedIn impressions.
What is an impression on LinkedIn, though? In short, impressions are a measure of success in the world of social media.
Start with a Checklist then expand into the details of how to write strong blog content that will draw search engines to your website.