
Surviving the Scam Surge

By yclmanager5
By yclmanager5
A new client came to YCL for marketing support. The tax preparation company was a little over a year old.
First, the website! The hub of all marketing efforts. The client uses a proprietary site built for people in her specific industry. They offer industry-related tools. They offer a high level of security which is certainly needed. In this case, a proprietary site is her best option. Creating a WordPress site would be too costly with all of the special features.
The site did need some work to expand the content. The two of us went over the site page by page. I suggested some changes and new content as a non-industry person to help her explain what she does to prospects. The updates were done in November well before the start of tax season. As referrals started coming and leads came in from her marketing, the site was ready to convert prospects to clients. And it was ready to be a big resource for clients.
Managing Tasks – Every client is different and has different requirements. Some clients need tax extensions. So she needed a way to keep track of all the various tasks for all the tax filings. I suggested ToDoIst. It’s an online software that is cost-effective and user friendly. She started using it in December to learn the in’s and out’s. Over the course of the next few months when her business more than doubled from the previous year, she was able to juggle all of the balls in the air!
We used email marketing to remind past clients of how knowledgeable she is so they would return for this year’s tax filing. The same messages convinced prospects that she was the right person to work with. We used the email articles as social media posts and blog posts too. One effort was used three ways! That’s time efficient! We started the eNewsletter in December also. It takes seven “touches” on average to turn a prospect into a client. We used the emails as touches to move the prospects through the sales funnel.
The Moral of this Story
By building her technology and marketing foundation before the season started, this tax preparer was able to more than double her business and focus on doing what she does best – tax returns – while her marketing engine continued to drive the clients to her. And she didn’t have to burn the midnight oil even once!
Call or email today so we can get started on making the best plan for your business!
Contact our technology-prepared tax expert at:
By yclmanager5
By yclmanager5
Hashtags can be confusing! Are they entertaining additional content or marketing tools? This article explains how to make them marketing tools so your IG content reaches more people.
By yclmanager5
The Houston Chapter of CSI (Construction Specifications Institute) has been a YCL client for over 10 years!
We just updated their WordPress website to reflect the organization’s new logo and goals.
We started with a new design developed with a member committee. There was a mixture of new and old content to put on the site including several years of blog posts with chapter history.
We’re very proud of the results! Take a look!
By yclmanager5
YCL has the ability to produce videos for you that include still photos, animation, music and, most importantly, powerful Calls To Action. You want each video to lead the viewer to the next step in your sales funnel. This video discusses CTAs. Call today and YCL will help you create the CTAs and an effective video.
By yclmanager5
Your Computer Lady regularly sends clients 2-5 reports from Google Analytics to show the traffic on their website. It is crucial information so you know what is happening on the site and what information your visitors find worthwhile. Marketing without measurement is not good marketing!
HEADS UP!!
Google has completely re-written Analytics. Yes, it is a whole new program with a totally different structure.
Today
July 1, 2023
December 31, 2023
GOOD NEWS!!
We have 1.5 years to get ready for the changeover.
What Needs to Be Done
Because Analytics 4 is totally different software there is going to be a learning curve.
YCL is already working on the process and learning Analytics 4 so that everyone will be properly set up well before July 2023. We will not wait until the last minute.
I’m bringing this to your attention now so that you will understand the notices you get from Google or news articles that you see. Don’t panic! Your Computer Lady has got your back! I’ll keep you posted as more information becomes available and as I experiment with the YCL website.
By yclmanager5
Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails! Read this article for more details!
By yclmanager5
People have changed the way they shop. Have you changed the way you sell? Interesting stats from Google about the changing shopping habits of consumers. For example, “between June and August of last year, global online searches for “how many days until Christmas” grew by more than 60% year over year.” Yes! Christmas shopping in June. Read the full article.
By yclmanager5
There are no silver bullets for marketing. Success requires quality content and consistent action. Read this article from Social Media Examiner’s founder, Michael Stelzner, about how content can set you apart – and above – your competition. Click here to read more.