Email marketing has the highest ROI of all forms of marketing, averaging about $42 in return for every $1 spent.
Internet Explorer Is Retired
As of June 15, 2002, IE is out of service.
If you try to open the program on your computer, you will get a message like this one:
You will still see the icon on your Start menu or taskbar. When you try to access it however, Microsoft Edge will open. In an upcoming Windows update, IE will completely disappear.
Good news! You can migrate your favorites, passwords and settings from IE to Edge. You may rarely find a website that will only work with IE – often older government or nonprofit sites. If you run across one of these sites, you can have Edge work in “IE Mode.”
Give Edge a Try
- Competitive speed as Edge is leaner software than IE.
- You can save text from a website in a Collection, not just bookmark pages.
- You can set up a “My Feed” starting page with news, videos or content you prefer.
- Simple privacy controls.
- You can use tabs on the left side of your screen instead of only across the top.
- “Immersive Reader” displays web pages in a cleaner, less distracting format.
- You can use Chrome extensions since there are so many of them already out there instead of waiting for an Edge extension.
- You can sync your Edge bookmarks, passwords, etc. to your phone whether Android or iOS.
Email Marketing
Optimize your time and budget. Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.
How to build the perfect YouTube video
Very interesting discussion/video with Sean Cannell, founder of Think Media.
“More than 65% of people go to YouTube to solve a problem or find an answer. So it’s a natural fit for problem-solvers and marketers looking to get in front of people who are asking questions. This approach shifts the focus from the type of content businesses want to produce to the type of videos that their ideal viewer wants to see.”
13 LinkedIn Marketing Tips for More Visibility
In 2022, how do you get more visibility on LinkedIn? The platform has changed significantly so your strategy needs to change also.
How to Optimize Your LinkedIn Company Page for 2022
There are many, many new features in LinkedIn Company Pages that you may have missed. This article walks you through updating your Page to maximize its reach and marketing potential
How to Use LinkedIn Newsletters: A Guide for Marketers
LinkedIn Newsletters is a new feature being rolled out on Company Pages. Here is a guide on how to use them for your company.
11 LinkedIn Page Post Ideas for Businesses
New LinkedIn advice from Social Media Examiner. Read the article.
How and When To Back Up Your Data
Simply put, the more important the data
the more often you should back up
the more back up copies you should have.
EXAMPLES:
Pictures of my daily Wordle results
Back up once a quarter
One copy on a thumb drive is enough.
QuickBooks back ups for my company
Back up every 2 times I close the program
Keep a copy on my external hard drive and a copy on Dropbox
Payroll records
Back up after each payroll period
Keep a copy on my external hard drive and a copy on Dropbox
Not only can your hard drive go bad, your external hard drive, thumb drive or DVD can also go bad. So important data needs to be backed up in multiple places. For years, when the standard back up method was to a DVD, I kept one copy in my office and another copy in the trunk of my car. I figured the office and the car wouldn’t be destroyed at the same time!!
Now with online options, it’s even easier.
Thumb Drive
Large thumb drives allow you to back up all of your files or a major project quickly. The process is manual which means you have to discipline yourself to do the back ups.
External Hard Drive
BBBS can assist you with purchasing and configuring an external hard drive that sits in your office and automatically backs up your entire hard drive. If the computer hard drive goes, you can download everything you need from the external hard drive.
Online Back Up Services
There are multiple options for you. BBBS can assist you in choosing the best service and help you configure the settings.
- One Drive is part of your Microsoft 365 account.
- Drive is part of your Google account.
- Dropbox is my favorite but there are many Software-As-A-Service (Saas) companies.
Email Marketing
Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.
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