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Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

“The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.” ~ Steven Levy

I’m not the first to compare the wave of artificial intelligence adoption and innovation that we’re currently riding to the seismic shift our world underwent during the Industrial Revolution. Economists, historians, technology futurists and even luddites all agree that what’s happening today is more than just new technology; it’s a transformation so profound that it’s true impact will not be measurable for decades.

For the vast majority of us who have normal jobs and the normal person’s weight of everyday cares, the hype surrounding AI today can seem like nothing more than that. And marketers, if I may… we’re particularly skeptical.

The past ten years we’ve watched new networks, even new features on existing networks, be touted as “game changers” and “revolutionary” to the point such monikers have lost their meaning. Not everything can be game changing. Not every new tech is transformative.

Bitcoin. NFTs. Metaverse. X lol. When the hype behind new technology is motivated by profit margins, it’s hard not to be cynical, isn’t it. It’s so much easier to focus on our work and our lives and the things we know we’re supposed to do each day, and worry less about what what’s purportedly coming in the coming years.

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Get Past the Gatekeeper Using LinkedIn

One of the struggles all marketing people face is getting past the gatekeeper to introduce yourself and talk to your prospect. LinkedIn offers some solutions.

Connect

First send a connection invitation. Write a custom message instead of the blah LI message. “We are both active in the ____ industry. I’d like to connect with you to share news and information.” The connection email is to CONNECT, not to SELL.

Once you’re connected, your prospect will see your posts in their feed. Make solid, valuable posts to build your credibility.

Direct Message

You can message your prospect via LinkedIn. Share a white paper, an interesting article or something of value to your prospect. Again, this is the time to connect with them, not make a sales presentation.

Groups

Look for the groups your prospect belongs to. Join those groups. Watch to see how involved your prospect is. Respond to their comments or posts. Talk about issues they are interested in. Make posts to build your expertise and credibility in the industry.

As you gradually build rapport with your prospect, the opportunity will come for a call or meeting to move your relationship to the next level.

Groups can be very powerful. More than one prospect will see your activities!!

Call Pamela today to make a plan to utilize LinkedIn for your marketing.

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SEO for Email: Yes, It’s a Thing!

There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails.

Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system.

As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!).

Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes.

Trying to find a specific email from a specific sender? Good luck. Inbox search functionality ain’t Google, that’s for sure.

As an email sender, though, there’s a lot you can do to help your subscribers find your emails fast—to dig back through the archives to grab a discount code, to send it to a friend, or to read it one more time. SEO: It’s for emails, too.

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3 Powerful Ways to Use Social Proof in Email Marketing

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns.

What is social proof?

Social proof is a psychological phenomenon that explains how “human beings often make choices about what to think, and what to do, based on the thoughts and actions of others.” It’s one of the six key principles underlying the science of persuasion, through the lens of social psychology.

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Mastering Automated Email Follow-Ups: Streamline Your Outreach

Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit the send button, sit back, and sip your coffee, ready for the responses to pour in. But your inbox stays empty. 

Sooner or later, this scenario happens to every business. You might wonder if you made a mistake with your email. (Maybe that pun-filled subject line wasn’t as funny as you thought?) But even the best emails can get overlooked or lost in crowded inboxes. In fact, 80% of customers ignore marketing emails at least half the time. 

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5 Psychological Tactics to Write Better Emails

Imagine writing an email that’s so effective it lands you a job at the White House.

Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme.

Maya had a plan. She was well aware of a cognitive bias that affects us all—the endowment effect. This bias suggests that people value items higher if they own them. So, she changed the subject line in the Veterans’ enrollment email.

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10 Free Ways To Grow Your Newsletter Subscribers

“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.

There are a lot of different ways to grow your newsletter subscriber base, but not all methods are created equal. Some methods, like running giveaways, can attract a lot of subscribers, but they may not be all that targeted. If you’re not careful, you could end up with a list of subscribers who aren’t interested in your content or who you can’t reach with your marketing messages.”

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Navigating the New Era of Email: Insights on Innovations for Marketers

“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less.”

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Email Footer Examples to Help You Finish Strong

“While it may come at the end, your email footer shouldn’t be an afterthought.

Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers.

The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note.

You want to optimize every element of your email campaigns. These email footer examples will help you get the most out of any template — down to the last word and pixel.”

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10 Steps for Creating a Content Calendar for Your Brand

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“Have you worked out your content calendar for the year ahead yet?

I mean, we’re now three months in, so you’d want to have a plan in place. But with various elements competing for your attention, it also makes sense if you haven’t had a chance to lock it all in.

This could help. The team from Giraffe Social Media have put together a handy overview of how to create an effective social media content calendar, which could help you get your planning on track.”

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