There are many, many new features in LinkedIn Company Pages that you may have missed. This article walks you through updating your Page to maximize its reach and marketing potential
How to Use LinkedIn Newsletters: A Guide for Marketers
LinkedIn Newsletters is a new feature being rolled out on Company Pages. Here is a guide on how to use them for your company.
11 LinkedIn Page Post Ideas for Businesses
New LinkedIn advice from Social Media Examiner. Read the article.
How and When To Back Up Your Data
Simply put, the more important the data
the more often you should back up
the more back up copies you should have.
EXAMPLES:
Pictures of my daily Wordle results
Back up once a quarter
One copy on a thumb drive is enough.
QuickBooks back ups for my company
Back up every 2 times I close the program
Keep a copy on my external hard drive and a copy on Dropbox
Payroll records
Back up after each payroll period
Keep a copy on my external hard drive and a copy on Dropbox
Not only can your hard drive go bad, your external hard drive, thumb drive or DVD can also go bad. So important data needs to be backed up in multiple places. For years, when the standard back up method was to a DVD, I kept one copy in my office and another copy in the trunk of my car. I figured the office and the car wouldn’t be destroyed at the same time!!
Now with online options, it’s even easier.
Thumb Drive
Large thumb drives allow you to back up all of your files or a major project quickly. The process is manual which means you have to discipline yourself to do the back ups.
External Hard Drive
BBBS can assist you with purchasing and configuring an external hard drive that sits in your office and automatically backs up your entire hard drive. If the computer hard drive goes, you can download everything you need from the external hard drive.
Online Back Up Services
There are multiple options for you. BBBS can assist you in choosing the best service and help you configure the settings.
- One Drive is part of your Microsoft 365 account.
- Drive is part of your Google account.
- Dropbox is my favorite but there are many Software-As-A-Service (Saas) companies.
Email Marketing
Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.
Surviving the Scam Surge
Yes, you are getting hit with more spam emails and calls — and now spam texts — than at any point in the history of these devices. These messages are frequently dangerous! They often try to steal your data, identity and/or money — and the crooks are getting better and better.
Here with some tips from security experts on how to protect yourself:
Simply do not answer calls or respond to texts from numbers you don’t recognize. If it’s a legitimate call/text, they’ll leave a message and you can call right back. Even if the area code indicates the number is local, don’t answer.
Likewise, don’t respond to emails from people you don’t recognize. That’s the easiest way for the spammer to verify your email so they can share it with their buddies and hit you with more junk mail. Just delete the message.
Only report as spam if you recognize the sender. For example, if I suddenly get an email from ABC manufacturing and I am sure I didn’t sign up to get their emails, I would report it as spam. I would know they grabbed my email from a membership list somewhere.
Don’t have your actual email show on your website. Instead of Pamela@YourComputerLady.com put “Email Pamela” and make the words a link to the email address. The link opens an email on the visitor’s computer so they can easily email you. But it’s harder for a spammer to grab the link. They’re too lazy to make the extra step.
Verify everything. If you get what looks like a request for information or a bill from a government office or retailer, call that agency or company to verify that it’s real. Scammers try to hit your hot buttons to suck you in. Offers to pay off your student loans or telling you there’s an issue with your online shopping order.
Pay attention even to emails from people you know. I recently received an email from a client. But the subject line was odd and the attachment was a file type she typically wouldn’t send me. Sure enough, when I texted to confirm it was legit, she told me her email had been hacked.
I absolutely, with no reservation, promise you Dell, Microsoft, Apple – hardware and software retailers of that level – will never call you to tell you there is a problem with their computer or with their software. Hang up!
Never click a link in a text from a number you don’t know.
Don’t even respond if you get a robocall that tells you to press a certain key on your phone to stop getting calls. Getting you to click on something is one of the quickest ways for scammers to get your personal information or at least verify that what they have is correct.
You can quickly forward spam text messages to 7726 to report them.
Put your landlines and cell phones on the FTC’s Do Not Call list to avoid telemarketers. Or better yet, do not answer calls from numbers you don’t recognize.
Want more info? Here are some guides on avoiding spam calls and texts and emails.
Source Data: Robokiller. Chart: Baidi Wang/Axios
YouTube Headlines
Lise D testimonial
Social Media Handles
If you can’t have the Instagram handle that you want, what can you do? Here are some good ideas about how to manage your handles across all platforms.
Email Marketing
Increase traffic to your website. Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.
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