“In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential.”
Email Delivery vs. Email Deliverability: What’s the Difference?
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability.
Deliverability is not the same as delivery rate.
Even if the latter is healthy, you can still have issues with the former.
In this post, we’ll go over each term and cover what you need to know to optimize your delivery rate and deliverability so they’re working together for your email marketing program.”
Why Business Email Etiquette is Still Important
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”
How Things Have Changed
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How to Fix Email Reputation and Improve Deliverability
“The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five.”
How to Create and Promote Explainer Videos
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9 Skills To Become a Successful Social Media Marketer
“Looking to improve your social media marketing efforts?
Social media marketing is a multi-skilled professional, which is now far more than “scrolling through Facebook all day.”
Yes, we’ve all heard the clichés and criticisms, but the fact is that social media marketers need high-level writing skills, analytics capacity, design abilities, video composition, and more.”
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