“In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs.
But what about tackling competitive SEO from the opposite direction by creating link gaps?”
To better promote Staying Alive’s classes (CPR & First Aid as well as Pet First Aid) Your Computer Lady worked with Deanna to develop a simple process she could do herself.
Often, for a solopreneur, having someone to help you think through a process makes the world of difference. When the person is familiar with the software and tools you’re utilizing, you get a simple, clean process you can follow over and over for prime results.
Check out the Class Schedule!
Congratulations to Arizona Masonry Council for the very successful completion of the Excellence In Masonry Awards competition and banquet. The competition solicits masonry projects from across the state to be judged by an architectural jury and a craftsmanship jury. The winners are announced at a beautiful dinner. This year’s program wrapped up on Sept. 30th.
Click here to see the winning projects.
Your Computer Lady has assisted with the competition since 1998! We assist with gathering the project submittals. We build the PowerPoint for the juries. We assist with the architectural jury. We build PowerPoints for the awards banquet. It is a great project that we love doing!
Staying Alive teaches CPR and First Aid classes for individuals and professionals. Upon completion of a class, the student receives a Certification that is good for two years. Professionals such as home health care workers, nurses, teachers must keep their certifications current.
Your Computer Lady worked with Staying Alive to develop an automated email series to remind students when their renewals are due. The first email notice goes out at the end of the month prior to the renewal. Then two more emails are sent the month the renewal is due. Constant Contact allows for custom fields so the student can be reminded of the type of certification and renewal date. Once the series was created, it has been easy to keep it going. Deanna sends renewal lists three months at a time. YCL sets up the lists in Constant Contact and schedules the email series.
The timely reminders have resulted in an increase of classes/renewals for Staying Alive!
Your Computer Lady worked with Deanna Young, owner of Staying Alive, to set up a registration system at EventBrite. By connecting her website with EventBrite, Deanna was able to accomplish several goals:
To ease her administrative workload, Deanna has YCL input the classes into EventBrite while she manages the website. YCL is happy to do all or part of a project as the client needs assistance.
Take a look at the system. Click on any class. At the bottom of the class description, click the Register Now link to go to EventBrite.
Since 2006, Your Computer Lady has built 2 websites for the Leo Buscaglia Foundation and done yearly updates to introduce the year’s grant recipients. We are extremely proud of our work for this fine organization.
The most recent update included 9 grant recipients and new information for the site’s Home Page.
We are very proud that Cornerstone Cabinet Company has been a YCL client since 2015!
Web Site
Beautiful custom cabinets deserve a beautiful custom web site to show them off! The primary goal of the Cornerstone web site is to display the wonderful photos the company has of completed projects. YCL created portfolios by room and also by project to better fit the visitors’ needs. In addition, Cornerstone wanted to “brag” about the high quality manufacturers they work with. YCL developed pages for each manufacturer with photos, information and links to the manufacturers’ sites where necessary.
Social Media
There’s a lot to learn about cabinets! Owner, Chris Boulton, had written a series of articles titled Cabinets 101. YCL adds to that knowledge base with articles about new counter-top surfaces, current trends in cabinets, colors, lighting and even cabinet “jewelry!”
Email Marketing
A monthly email gets Cornerstone’s name in front of prospects to encourage purchase decisions. It also keeps Cornerstone top of mind with clients, designers and vendors who can give referrals.
The JEM Foundation has been a client with YCL since 2018. YCL is proud to do pro bono work for the non-profit which is dedicated to eliminating teen suicide.
At first, YCL did updates and maintenance on the web site. The site had grown cumbersome over many years though with multiple volunteers posting and multiple developers working on the site. Recently, YCL undertook a clean up!
We re-organized the site’s navigation to be simpler to use and more visitor centric.
We also re-organized the blog to make it easier to find collections of information on specific topics. Much of the Foundation’s work is to educate teens and those around them about the dangers of suicide and the many ways to prevent it. The blog provides a wealth of information.
The clean up was done at a fraction of the cost of developing a new site. Many developers don’t like doing maintenance work on sites. YCL not only likes that type work but we excel at it!
Colt General Construction is a well-established company with an excellent reputation. Owner, Tyson Jamison, wanted a site to use as his portfolio with new prospects. YCL used WIX to build the site. WIX is a proprietary platform that includes domain registration, web hosting, design software and even email service from one source. It is a good choice for a small web site that doesn’t intend to expand a lot or add new features. The site is easy to update to share new project photos.