Neither Barbara nor I will admit to how many years we’ve been working together! Let’s just say more than 10.
The work has changed over time as Barbara’s businesses and especially Barbara’s Picks have evolved. Currently, YCL does:
- Email marketing to a 4000+ consumer email list
- Social media posting on 4 Facebook pages, Instagram, Google, LinkedIn.
- YCL gathers info about the Barbara’s Picks members, drafts the posts and makes them on the appropriate platforms.
- YCL works with Barbara to promote her appearances on radio, TV and podcasts.
- Website maintenance and blog posts.
All of our efforts are measured to help Barbara see which marketing is having the most impact.
Barbara has a great talent and love for educating the homeowner about the importance of making interior design about the person as well as the physical room. “Rooms have no feelings, You do!” We use her articles on all social platforms to help homeowners “Live With What You Love.”
YCL has been doing social media posting for Cornerstone since 2015. We coordinate their blog posts, with their email marketing campaign and with their social media posts on Facebook, Instagram, Pinterest and Google My Business. Owner, Chris Boulton, understands the value of photography so he has professional photos taken of projects that we can use with all aspects of the marketing campaign. The pictures with Chris’ explanation of the project builds confidence in prospects’ to help them choose to work with Cornerstone Cabinet Company. Using photos and information multiple ways in multiple places makes the marketing work effective as well as productive!
Your Computer Lady was selected by Constant Contact as an All Star recipient for the 12+ year! Only 10% of all of Constant Contact’s referral partners receive this designation. It is based on not just on the number of clients YCL has at CtCt but also on the quality of the email lists, the Open Rates and Click Rates of all YCL client emails. This recognition assures you that YCL does know about email marketing and how to do it successfully. YCL believes that email marketing is the best tool available to the small business person to promote their business and build client relationships. If you aren’t using it, call Pamela TODAY!