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Expert

How does your prospect or client KNOW that you are the expert they’re looking for? 

#1 Reviews on your website plus social media platforms. 

#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.

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End of Support for Windows 7

Microsoft is ending all support for Windows 7 on JANUARY 14, 2020. No more procrastinating!! You need to move to Windows 10 before that date. The sooner the better so you have time to update printer drivers, Office and other software, other hardware, etc.

Contact Building Bridges Business Solutions asap. They’ll take good care of you.

If you aren’t sure which version you have
-Go to Settings
-System
-About
-Scroll down to the Windows specifications section
-Look at Edition

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Social Media Predictions for 2020

Working on your 2020 Marketing Calendar? Here is some guidance from the experts about where to focus your social media efforts.

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Should You Use Email Marketing This Holiday Season?

In 2018, email marketing drove 24% of sales during the holiday season.

This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion”.

So the answer is a big YES!! Call Your Computer Lady when you need assistance.

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How To Measure Social Media

If you are not measuring your social media results, there is a REALLY good chance that you are wasting your social media time. Sorry, but this is reality.

It is so easy to get caught up in the social media hype and put effort into actions that have no results for you. Sure, XYZ Company ran an Instagram story and sold a million widgets. You hear such stories in the news. But the news clip doesn’t tell you how long they spent building their Instagram followers. It doesn’t tell you what they did to prepare for that one super successful story.

Your Instagram story results will be completely different.

Instead of chasing each shiny object, make a consistent, reasonable plan. Measure the results. When you see success in a platform or in a type of action, DO MORE!!

One of my favorite tools is the Marketing Calendar. It guides your actions and measures your success in one easy format. I’d be happy to work with you to set up your own Marketing Calendar and show you how to use it successfully. Let’s talk!

Read the full article here. 

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Writing Effective Follow Up Emails

Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet. 

 

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Blogging for Beginners

This is a good beginner article or a refresher article for those of us who write blogs. How do we write good blogs that people want to read?

 

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7 Mobile Apps for Editing and Enhancing Images

This article from Social Media Examiner not only has recommendations, it has instructions on how to use the apps for specific problems.

This is “must read” material for those of you who use candid shots for your social media posts and blogs. Professional photography skills aren’t required. Whew! But worthy subjects and legible photos are. So one little tweak like removing the ugly wall plug on your photo can make a huge difference.

Take your photography to a higher level!

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How To Create a Content Marketing Plan for LinkedIn

Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!

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Could Email Be Better Than Social Media?

“A message is 5x more likely to be seen in email than via Facebook. – Radicati

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate

72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa

Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“

Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/

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