Why I Hire People Who Fail
by Jeff Stibel
Jeffrey Stibel is Chairman and CEO of Dun & Bradstreet Credibility Corp. and author of Wired for Thought.
By yclmanager5
Why I Hire People Who Fail
by Jeff Stibel
Jeffrey Stibel is Chairman and CEO of Dun & Bradstreet Credibility Corp. and author of Wired for Thought.
By yclmanager5
http://voxvocispublicus.
Nothing to do with computers or software but it’s so clever!
By yclmanager5
The price of partridges, pear trees and turtle doves has spiked, pushing the cost of every item mentioned in the carol “The Twelve Days of Christmas” above $100,000 for the first time.
Click here to read the full article.
By yclmanager5
I know ya’ll groan and roll your eyes when I get on my Content is King! soapbox. But read this article about Google’s new algorithm and you will join me on the soapbox. Not only are they judging relevant, they’re looking at what is most recent. For most of us, this isn’t a hourly or even daily issue. It could be if I’m a stock broker, head hunter or restaurant. Yet it stresses the importance of keeping your site up to date. It does matter.
By yclmanager5
OK. The title is a teaser and a mis-statement. Forwarding has been going since the first printing press. But social media is changing the way we forward information and the types of information we share. Read this article for some clarification about networking by sharing info and some tips.
Full article from Harvard Business Review by Tom Davenport
Forwarding (sharing) pamphlets is credited with being a strong influence in the American Revolution. Printing presses were more common and therefore the cost to print was lower. Benjamin Franklin and many others published pamphlets explaining why the 13 colonies needed to be independent. The pamphets were passed hand to hand to reach more people. Their writing educated and motivated people to take a stand.
By yclmanager5
OK, I’m on my soapbox! I think proper spelling, punctuation and grammar count. In your web site. In your emails. In your marketing literature. Yes, even text messages. I did find an Urban Dictionary that explains all of the acronyms and shortcuts used today but you won’t see me using them. Words matter!
And Marketing Profs agree with me! Read their article about typos and their effect on your business.
Marketing Profs has a great email service giving you good market research and information. Sign up if you haven’t already.
By yclmanager5
Ha! I knew it. Being happy is better than being blue, cranky, negative or cyncial. Those of you who know me well know I’m a big proponent of “tending your joy.” Here is an article validating not only that happiness is a better choice than the alternatives but it also makes you more successful and better able to handle stress. Who doesn’t have plenty of that on their plates today?!
Read the article! And just do it!
By yclmanager5
Have you ever had trouble reading text on web pages? Did you know you can increase or decrease the size of text? Well you can.
To increase and/or decrease the text size on a web page, hold down your control button on your keyboard and use your mouse scroller at the same time. What watch happens to the size.
Amazing!
By yclmanager5
If you’re asking your visitors, especially individual consumers, for their personal information, you will have more success getting that information when your web site has a clear privacy policy. Generate Privacy Policy.com is a free online service to help you write a policy and customize it to your business.
By yclmanager5
The sloppiness of text messages, Facebook posts, email messages, … even web pages makes me crazy. Not that I haven’t made spelling errors of my own. But I do try to proofread. I have others proofread important documents. I at least try to spell correctly which is more than I can say for many. This article from BBC News looks at the actual cost of spelling errors on web sites.
“Spelling is important to the credibility of a website, [Charles Duncombe] says. When there are underlying concerns about fraud and safety, then getting the basics right is essential.”
“[Charles Duncombe] says he measured the revenue per visitor to the tightsplease.co.uk website and found that the revenue was twice as high after an error was corrected”
Funny spelling story I’ll tell on myself.
One of my favorite tools is AutoCorrect. It’s a feature in Microsoft Office that corrects frequently mis-spelled words. It allows you to input your own spelling challenges or special terms. It is a great time saver. Instead of typing Your Computer Lady 100 times a day, I can type YCL and Office will type out the whole phrase for me. In Word, it will even format the phrase in the right font and color that I like to use for all things YCL.
I was doing a project talking about “scope of work.” I input an AutoCorrect entry to turn “sow” into “scope of work.” Days later I was making a birthday card for my favorite brother-in-law. I selected a quote just for him. “There is no duty we so much underrate as the duty of being happy. By being happy we sow anonymous benefits upon the world.” (Robert Louis Stevenson) In my rush to make the card and get it in to mail I didn’t notice that AutoCorrect had sabotaged me. The quote became “…By being happy we scope of work anonymous benefits upon the world.” Wish I could have seen Jim’s face when he read that birthday card!
For some really hilarious AutoCorrect stories, visit Damn You AutoCorrect to see screen shots of text message disasters. This site is rated PG-13 for language.