Review this short list of the best ways to build a really powerful email list. It isn’t hard but you want to use every opportunity you get. http://img.constantcontact.com/docs/pdf/List-BuildingTipsheet-SP.pdf
How To Sell Ad Space on Your Web Site
When you build up the traffic on your web site, it’s time to consider selling ads to related companies. Here’s a good article explaining the basics.
Historic Twitter Event with President Obama
Article about the Twitter townhall held this week at the White House. Interesting!
http://techcrunch.com/2011/07/06/all-the-presidents-tweets/
Testimonial
Your Web Site IS Customer Service
Bryan and Jeffrey Eisenberg, the founders of Future Now, state in their book Waiting for Your Cat to Bark that “The most important factors for customers today are the experience itself and the information available about that experience. Lots of choices. Lots of information. It’s the most experience-based economy we’ve ever known”.
This is the “new” customer service. From web site to voice mail to the order desk, your customers are demanding quality service. The web site is the starting point. What does your site say about your company? Does it tell your customer what kind of people work for you? Community service? Quality standards? What kind of experience does the site give them? Good navigation makes it easy to browse the pages to look for information or to go directly to the piece of information I need RIGHT NOW. Fresh information keeps the customer involved and coming back for more information. Your web site should be a resource of information. You know you’ve made it when customers come to search your site instead of googling a term.
Middle Age Texting Codes
I thought you might enjoy a laugh! Below are some middle age texting codes:
ATD = at the doctor
BFF = best friend fell
BTW = bring the wheelchair
BYOT = bring your own teeth
FWIW = forgot where I was
GGPBL = gotta go, pacemaker battery low
GHA = got heartburn again
IMHO = is my hearing aid on?
LMDO = laughing my dentures out
OMMR = on my massage recliner
ROFLACGU = rolling on floor laughing and can’t get up
Brought to you by GCFL.net
13 Amazing but True Ways to Dilute Your Marketing Message
I’m giving this presentation tomorrow at The Reference Library at 9 am. Generally the meetings are for TRL members only but they said I could invite my clients! Call me if you would like to attend. I’ll make your reservations. No charge!
- What picture do people see of you in social media?
- Common web site errors
- Value of Linecards
- E-newsletters people want to read
- Use of corporate graphics
Finding Your Contacts
Regretfully, there have been a lot of personnel moves in the last couple of years in every aspect of the construction industry. LinkedIn has a tool to help you locate “missing” contacts so you can re-connect. The story of the development of the software is interesting too.
Leadership Lessons from Dancing Guy
Think About Polka Dot Pianos
Interesting article from Andrew Kolikoff with Synergy Sales and Marketing about standing out in the crowd.