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March 20, 2024 By yclmanager5

10 Steps for Creating a Content Calendar for Your Brand

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“Have you worked out your content calendar for the year ahead yet?

I mean, we’re now three months in, so you’d want to have a plan in place. But with various elements competing for your attention, it also makes sense if you haven’t had a chance to lock it all in.

This could help. The team from Giraffe Social Media have put together a handy overview of how to create an effective social media content calendar, which could help you get your planning on track.”

Click here to continue reading. 

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Filed Under: Marketing, Social Media

March 13, 2024 By yclmanager5

The 7 C’s of Social Media Marketing

“Looking for a simple way to structure your social media and digital content strategy?

This could help. The team from Adnorml have put together a “7 C’s” approach to social media management, which covers all the key elements using phonetic cues.

And while it doesn’t go into depth, each of these points will provide more insight for your approach, which could help you maximize your opportunities.”

Click here to read the full article. 

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Filed Under: Marketing, Social Media

March 8, 2024 By yclmanager5

Should I Respond to Update Messages?

Maybe.  If the update notice is from a reputable company like Adobe Reader, Java, QuickBooks, etc.,  yes, do the update.  They are fixing bugs, updating security and improving the software.

If you don’t recognize the name of the software, do NOT respond or update. Call Your Computer Lady or your hardware tech to ask first.

Best option:  Take a screen shot of the message and email it to your adviser. That will give us all the details we need to give you a good answer.

How do I make a screen shot?

On your keyboard, there is a key titled “Print Screen.”  Press that key while the message is on your screen.  Now open a Word doc. Right click on your mouse to get a pop up menu and choose “Paste.”  This will paste the screen shot into Word. Save the document. Email it to YCL or your IT tech.

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Filed Under: Technology

March 6, 2024 By yclmanager5

Google Announces New Core Algorithm Update for Search

“Get ready for fluctuations in your Google Search traffic, with Google today announcing a new “core update” to its algorithms, aimed at reducing spam and low-quality results.

Which, in theory, should be a good thing, but you never know exactly how these things are going to play out.

First off, on low quality results, Google’s looking to expand on its low quality downranking project that it initially began testing back in 2022. That experiment was aimed at removing unhelpful results.

“For example, if you search for information about a new movie, you might have previously seen articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere. This isn’t very helpful if you’re expecting to read something new.”

Google’s been working to refine this process, and it’s now satisfied that it will work in full deployment.”

Click here to continue reading.

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Filed Under: Search Engine Optimization

February 28, 2024 By yclmanager5

Optimize your site with the accessibility checklist

Accessibility is making sure as many people as possible can use your site. Makes sense, right? After all, you’ve created a website because you want to reach your audience. And by following the checklist, you make sure you’re reaching everyone.

If you don’t, there might be people who can’t access information on your site. You’d be neglecting a huge part of your audience and in turn, missing out on a bunch of engagement and SEO opportunities. So, let’s get to work and check off these accessibility checks!

Click here to continue reading. 

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