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Where Is My Email Stored?

Here’s the scenario. You write an email in Outlook and send it to your best friend. Your friend then opens the email in her Gmail account.

Where is the email stored?  In 4 places.

  1. Your Outlook (email management software) saves a copy in Sent Items.
  2. Your server (Cox, CenturyLink, Verizon, etc.) saves a copy in webmail Sent Items.
  3. Your friend’s server saves a copy in her webmail Inbox.
  4. Your friend’s Gmail (email management software) saves a copy in Inbox.

You can delete both of your copies if you want to. Delete from Outlook. Log into webmail and delete from webmail.

You can not delete your friend’s copies.

That’s why you always want to THINK before you hit SEND!

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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. 😭

Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all.

Click here to continue reading. 

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How Can Cloud Services Protect Stored Data?

Cloud services have become an integral part of our daily lives, catering to various needs such as storage, computing resources, and application hosting. With the increasing amount of data being generated and stored in the cloud, data security has become a major concern for both individuals and businesses. In this document, we will discuss how cloud services protect stored data and provide a comprehensive understanding of the measures taken to ensure the security of our valuable information.

Click here to continue reading. 

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Pinterest is growing!

I did not realize that Pinterest was still growing at such a good pace. Saw this report in Social Media Examiner’s email.

 Pinterest’s Q4 Earnings: Pinterest reported its revenue grew 12% year-over-year in Q4 to $981 million and 9% for the full year 2023 to $3.055 billion. Monthly active users also grew by 11% to 498 million globally. CEO Bill Ready said 2023 was Pinterest’s most productive year yet in terms of accelerating product development and launching solutions to drive campaign performance for advertisers. The results demonstrate strong momentum for Pinterest heading into 2024 as the company continues to post double-digit revenue growth and reach an all-time high number of global monthly active users. Source: Pinterest

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LinkedIn Networking Strategies and Tips

LinkedIn, like any social media platform, requires consistent input and effort. For B2B companies, it can be very worthwhile.  The following article from Social Media Examiner outlines how to set up your profile and how to build your niche network. Having 5000+ connections doesn’t help nearly as much as having 50 key contacts who want your knowledge!!

 

Looking for a clever way to grow a niche professional network and improve your visibility as an industry leader? 

By applying the following networking best practices, your LinkedIn presence can position you in the same way as being a well-prepared speaker at a top industry event. Gradually, you’ll become a go-to voice for ideas that benefit your peers and attract new clients and customers.

Prepare Your Profile

The first step to improving your LinkedIn presence is overhauling your profile. Treat this like preparing for an industry conference—you want to put your best foot forward to appeal to the right potential connections. 

Specifically, update your profile picture so you will be easily recognizable. Select a high-quality headshot that conveys professionalism. Next, craft the headline, which appears prominently under your name. Don’t use this valuable real estate to place a vague job title. Instead, use it to strategically communicate who you are, what you do, and who you help. 

Then, expand the About section to showcase how you assist others, not just facts about yourself. Outline the key problems you solve or questions you address. Share credentials that establish authority. End by providing a call to action to schedule a discussion or visit your website to learn more.

Check that your skills, experience, education, and more are all accurate and complete. Little profile tweaks like incorporating color or visual icons also enhance scannability. The goal is to intrigue visitors enough to click and keep reading.

Form Strategic Network Connections

Louise Brogan, LinkedIn strategist, compares prudent LinkedIn relationship-building to thoughtfully networking at an in-person conference. Avoid accepting invites from people who simply want to peddle something. Instead, seek out people who are truly interested and active in your industry niche. 

When requesting connections yourself, personalize the message. For example, reference enjoying their recent guest podcast appearance or an article they shared about your specialty topic. Explain why linking up would be mutually beneficial. This extra effort sparks more interest and jogs their memory later about who you are.  

If you want to connect but have hit LinkedIn’s restrictive free account limits, prioritize invites from desired targets. This then enables you to message those people directly to establish a reason for connecting. Another tactic is proactively sending notes when you notice someone visiting your profile.

Become Part of Regular Conversations With Thought Leaders

A prime way to raise your visibility is by actively engaging with top industry experts’ content. First, identify and follow select superstar thought leaders known for sharing ideas aligned with your goals. Turn on notifications to stay promptly updated whenever they post new pieces.  

Then, regularly provide thoughtful comments on their updates, contributing your timely perspective. When these influential figures repeatedly see your name attached to constructive remarks, they often start noticing you more. In time this can culminate into a direct outreach about partnering. Treat it like building relationships with VIP speakers you admire at an event.

Finally, Establish Your Own Thought Leadership

With this strategy, you should avoid posting heavy-handed product pitches in favor of establishing thought leadership by posting your helpful ideas. For example, contribute lists of tips, trends analyses, or tutorials relevant to your niche. Frame your guidance from your audience’s point of view, so that it’s evident you are solving their pain points.

This content will position you as an industry resource while allowing your knowledge, passions, and personality to shine through. When your connections share and discuss these posts, your reach rapidly expands. Before long you’ll transform into a sought-after speaker at your own metaphorical conference.

Today’s advice from the Social Media Examiner eNews (02/12/24)  is provided with insights from Louise Brogan.

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