“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.

There are a lot of different ways to grow your newsletter subscriber base, but not all methods are created equal. Some methods, like running giveaways, can attract a lot of subscribers, but they may not be all that targeted. If you’re not careful, you could end up with a list of subscribers who aren’t interested in your content or who you can’t reach with your marketing messages.”

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“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less.”

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“While it may come at the end, your email footer shouldn’t be an afterthought.

Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers.

The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note.

You want to optimize every element of your email campaigns. These email footer examples will help you get the most out of any template — down to the last word and pixel.”

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Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. 😭

Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all.

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As of February 1st, Gmail and Yahoo will be tightening their procedures regarding email from all email service providers (Constant Contact, MailChimp, ConvertKit, etc.) All messages sent by an email service provider must be authenticated. This policy will be adopted by other email services gradually.

The best method is to authenticate your own domain. That means accessing your domain’s DNS settings and adding both a DKIM and a DMARC record.

While this is a bit of a nuisance, it will be better for all of us in the long run.

• Our emails will be more likely to end up in the Inbox instead of Spam.
• We will receive less spam as this will make it harder for spammers to fake being a legitimate sender.

Want to read the details of the changes? Click here.

Want some help getting this done? Call Your Computer Lady today at 480-433-9995.

In an age where customer comments, reviews, and ratings can easily bring down businesses, excellent customer service is critical for any business looking to succeed. Providing excellent customer support will enhance the company’s reputation and build brand loyalty.

One of the most efficient channels for customer support is email. However, crafting a well-written and professional email response can be challenging, especially when dealing with various customer inquiries. 

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Deliverability Best Practices

On October 3rd, both Yahoo! And Google announced they will be tightening up their policies on allowing unauthenticated mail into their systems, a move specifically aimed at reducing spam from bulk senders. 

While authenticating your email has grown in importance over the last several years, the changes coming from Yahoo! and Google demonstrate just how important authentication is (and will be) to ensuring the delivery of legitimate emails. Increasingly, mailbox providers like Google, Microsoft and Yahoo! are relying on the visible sending domain’s authentication policies, practices, and reputation to deliver the mail that users want. While Constant Contact has been authenticating our customers’ mail for over 10 years, these recent changes mean a few more steps may be necessary to ensure deliverability.  Let’s dig a little deeper to understand why. 

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