Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better.
“Email Marketing: 9 Tips + Examples to Optimize Your Campaigns “
We already know that email marketing has one of the highest ROIs of any marketing channel. Also, according to a late 2022 survey from Statista, about half of the marketing professionals surveyed claimed an ROI improvement rate of two times! How exactly does that happen?
This guide will take you through 9 tips that’ll help you build a successful email marketing strategy for your SaaS company.
How to get started with onsite marketing
Onsite marketing is a strategy of combining all the visitor engagement tools on websites (popups, bars, signup forms, onsite notifications) into one cohesive plan. By combining them, businesses can decide what tools to use and when, resulting in a more organized strategy.
7 Automated Email Workflows to Keep Up with Demand
If your email goals are bigger than your budget or the pressure on your team increases, you need to work smarter with email workflow automation.
This guide reviews what email workflow automation is and how to get started with seven automated email workflows:
3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone can learn and adopt.
In this post, I share how Steve Jobs managed to sway the world using simple, yet powerful persuasion strategies that you can apply in your own life.
17 Great Conversation Starters to Break the Ice at Networking Events
Sometimes, we have to fall back on an arsenal of conversation starters. It helps to spark a discussion, even when it’s taking every ounce of willpower you have not to go home, turn on Netflix, and order sushi.
We’ve got your back. Here are some of the conversation starters that we’ve tried and have seen succeed. Bookmark them for your next networking event.
9 Marketing Automation Mistakes You Can’t Afford to Make
According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role.
Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into.
In this post, we’ll discuss them and alternatives that solve these challenges.
Why Creating Competitor Link Gaps Is Just as Important as Closing Them
“In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs.
But what about tackling competitive SEO from the opposite direction by creating link gaps?”
Community Building For Retention, Awareness, Loyalty, Content, & Member Advocacy
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.
No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.
Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party! Click here to read the full article.
Developing a Niche Marketing Strategy that Drives Growth
With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for. Click here to read the full article.
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