PLEASE read this article! The question I’m asked most often about websites and social media is “What do I write about?” This article gives you a step-by-step guide! Read it over. Give me a call about we can have an editorial content meeting to kick around ideas! Then we’ll fill out your Marketing Calendar and you are good to go!
The Secret Reason People Aren’t Liking Your Facebook Page
The Role of Social Media in Building Trust and Credibility for Financial Advisors
“In today’s digital age, social media has become a powerful tool for businesses and professionals across various industries. For financial advisors, leveraging social media effectively can significantly enhance their reputation and help build trust with current and potential clients.”
What are LinkedIn Impressions, and Why are They Important?
Whether you’re trying to attract job applicants, increase brand awareness, or boost sales, LinkedIn is an important place to start. After all, it’s the most professionally-focused social media platform, and nearly everyone is looking for information relevant to their industry.
With so many people vying for the attention of fellow professionals, how can you and your brand stand out? The answer to this question is by getting the right quantity of quality LinkedIn impressions.
What is an impression on LinkedIn, though? In short, impressions are a measure of success in the world of social media.
Should You Market During the Summer?
A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
Read this marketing story from the Depression era and think
about the impact it is still having today in
2017!
Building a Social Media Calendar with AI
“If you aren’t following me on LinkedIn or X, you might have missed my announcement that I have taken a new role at Agorapulse, that of Chief Storyteller. I will, of course, continue to help social media marketers like you navigate this AI Revolution through my blog, podcast, and newsletter.
My new role redoubles my focus on telling stories, particularly those of customers who have achieved success with their business with help from Agorapulse. I don’t know if you realized it, but on top of my own podcast, AI in Marketing: Unpacked, I have 4 active shows and 1 paused with Agorapulse!”
Get Past the Gatekeeper Using LinkedIn
One of the struggles all marketing people face is getting past the gatekeeper to introduce yourself and talk to your prospect. LinkedIn offers some solutions.
Connect
First send a connection invitation. Write a custom message instead of the blah LI message. “We are both active in the ____ industry. I’d like to connect with you to share news and information.” The connection email is to CONNECT, not to SELL.
Once you’re connected, your prospect will see your posts in their feed. Make solid, valuable posts to build your credibility.
Direct Message
You can message your prospect via LinkedIn. Share a white paper, an interesting article or something of value to your prospect. Again, this is the time to connect with them, not make a sales presentation.
Groups
Look for the groups your prospect belongs to. Join those groups. Watch to see how involved your prospect is. Respond to their comments or posts. Talk about issues they are interested in. Make posts to build your expertise and credibility in the industry.
As you gradually build rapport with your prospect, the opportunity will come for a call or meeting to move your relationship to the next level.
Groups can be very powerful. More than one prospect will see your activities!!
Call Pamela today to make a plan to utilize LinkedIn for your marketing.
10 Steps for Creating a Content Calendar for Your Brand
Click the image for a larger view.
“Have you worked out your content calendar for the year ahead yet?
I mean, we’re now three months in, so you’d want to have a plan in place. But with various elements competing for your attention, it also makes sense if you haven’t had a chance to lock it all in.
This could help. The team from Giraffe Social Media have put together a handy overview of how to create an effective social media content calendar, which could help you get your planning on track.”
The 7 C’s of Social Media Marketing
“Looking for a simple way to structure your social media and digital content strategy?
This could help. The team from Adnorml have put together a “7 C’s” approach to social media management, which covers all the key elements using phonetic cues.
And while it doesn’t go into depth, each of these points will provide more insight for your approach, which could help you maximize your opportunities.”
Pinterest is growing!
I did not realize that Pinterest was still growing at such a good pace. Saw this report in Social Media Examiner’s email.
Pinterest’s Q4 Earnings: Pinterest reported its revenue grew 12% year-over-year in Q4 to $981 million and 9% for the full year 2023 to $3.055 billion. Monthly active users also grew by 11% to 498 million globally. CEO Bill Ready said 2023 was Pinterest’s most productive year yet in terms of accelerating product development and launching solutions to drive campaign performance for advertisers. The results demonstrate strong momentum for Pinterest heading into 2024 as the company continues to post double-digit revenue growth and reach an all-time high number of global monthly active users. Source: Pinterest
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