Here is an excellent article about how to develop a plan to market with content on LinkedIn. Should you be on LinkedIn? Are you a professional? Do you sell B2B? Is your target market 30-49 year olds or maybe up to 64? Is your target market making over $75,000 a year? Then it’s worth your effort. This article goes step by step on how to get results!
Could Email Be Better Than Social Media?
“A message is 5x more likely to be seen in email than via Facebook. – Radicati
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – Monetate
72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis “Email Deliverability 101.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor“
Statistics found on https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
How to Use Facebook to Drive More Traffic to Your Blog
This article does a really nice job of outlining how to use FB posts to drive traffic to your website. They are talking about blogs specifically but the same principles work to drive traffic to any page of your website. We’ve talked about these steps before but I thought it would be good to hear the “lecture” from someone new! LOL
Please take time to read this! If you understand the overall principles, you and I can do a better job implementing the steps. You can call me with any questions this brings up.
Facebook posts can be very effective. But they don’t work as a shoot and splatter technique! They have to be purposeful.
Social Media Examiner article: How to Use Facebook to Drive More Traffic to Your Blog
How to Connect Instagram to Facebook
At last week’s Friday Free-For-All, I was asked about connecting Instagram to Facebook so you could make a post on Instagram and have it show up on Facebook. Click here to download the steps!
I want you to be a bit intimidated by this article. Why? Too many times we think of social media as making a post. And yes, make it on Facebook, Instagram, Twitter, LinkedIn,… But there is more to social media than just making a post – IF – you want it to be a major part of your marketing campaign. There is a difference in having a “social presence” and really marketing via social media. This article is specifically about how to use Instagram but the concepts are the same for any social media. If you want impact, you have to customize to the specific platform. And you have to customize to the platform’s audience. So look at your marketing plan. Do you need a presence? Do you need real social activity? Then we can plan appropriately. Click here to read the article.
Social Media
Altimeter Group does an annual social media study. This year the results to their question about the “Primary Business Objective” of social media was a surprise. The #1 objective was customer service. The #2 objective was Relationship Building. Increasing sales was way down at #5!! I have the complete report if you would like a copy.
Anyone Can Post on Facebook Business Pages
Yesterday at my Womens Success Referral Group, the question came up of why you can’t always post on someone’s business page. The most likely answer is that they have their post set to only allow their posts.
Go to your Business Page
Go to Settings
Click on the General tab
The third option is Visitor Posts. Make sure it says Anyone can publish to the Page. If necessary, click the Edit link on the right and change the setting. Be sure to Save your change.
Then make sure your Notifications are set to let you know when activity happens on your Page.
Should someone make a negative post, you can delete it and block them from your Page.
Facebook Groups
The Impact of Facebook’s Changes from Social Media Examiner
I just received this email from Social Media Examiner. They are one of the experts I follow regularly to stay informed on all things social media. Michael’s article is quite serious and is a wake up call. Yes, it is also a sales opportunity. However, Social Media Examiner has always educated first then made sales so I trust his opinions. Read on… And get prepared to change your game.
Why Facebook’s future should concern all marketers
Pamela, you might be wondering what the impact of Facebook’s new mission will have on you.
It’s Mike Stelzner (founder of Social Media Examiner) coming to you with some commentary and direction.
I took detailed notes of Mark Zuckerberg’s opening keynote at the F8 conference. It’s what he DIDN’T say that’s troubling.
Mark didn’t say a thing about Pages. There was no mention of live video, and no mention of the Watch platform.
But there was a lot of talk about private messages, participation in small groups, and creating Stories as the fastest growing opportunities.
Facebook also profiled a new look, it’s biggest change in five years.
“Reduced permanence,” is also a phrase Mark used over the last few weeks. It means disappearing content.
If Facebook is fully focused on groups and content that’s here today and gone tomorrow, this means most marketers will need to rethink their strategies.
We did a quick poll of more than 1700 marketers, and 77% feel that FB is making it harder to market on-platform.
Picture a day where content is only discovered within groups and cannot be shared outside of them.
Think of a day where you must make disappearing visual content—every day—to stay in front of your audience.
This is not an unreal possibility. You need a plan.
Facebook Update
Last week at Facebook’s developer conference, they officially announced a re-design of the desktop and mobile user interface. Goals: more emphasis on stories, groups, events. Mobile roll-out started last week. Desktop roll-out will start any day. The News Feed has been moved and “demoted” in priority. What does this mean for Business Pages? Less visibility if you aren’t paying to play.
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