Last week at Facebook’s developer conference, they officially announced a re-design of the desktop and mobile user interface. Goals: more emphasis on stories, groups, events. Mobile roll-out started last week. Desktop roll-out will start any day. The News Feed has been moved and “demoted” in priority. What does this mean for Business Pages? Less visibility if you aren’t paying to play.
How to Easily Create Videos from Your Blog Content
You know I’m a big proponent of using your content in multiple ways in multiple places. This article walks you step-by-step through converting a blog post into a video.
- Videos are powerful with your audience.
- Videos are loved by search engines and social media platforms.
I’m going to use this for some recent Your Computer Lady blogs. Hope you will use the technique too.
How to Optimize Your Facebook Post
Get the biggest bang for your buck by writing a great post.
Example: Thank you @Jean Flis for your great presentation today at @WSRG. I love your “core, pop, fizz” mantra. I can do that! @Heartlink
- Go to the person’s business page to make your post. That’s where they really need your support.
- @Jean Flis will put the post on Jean’s personal FB profile. Only do this if you think she would want the post on her personal page. If in doubt, skip the personal page.
- @WSRG will put the post on the WSRG networking group page. That’s where Jean made the presentation so you want the thank you to show up there.
- @Heartlink will put the post on another group page that you know Jean belongs to.
- Adding the comment about “core, pop, fizz” gives other people who see the post something to respond to, to “engage” with since FB wants engagement.
The @ sign tags the page. When you start typing the WSR, FB will give you a list of WSR… pages to select from.
Yes, you could add a photo of Jean doing her presentation to add more power to the post.
THANK YOU Jean Flis with Premier Design Jewelry for being my example. Jean is the go to gal for anything related to jewelry.
Contest Marketing
Could a contest bring you new clients or new sales? It depends. Read this article to see some examples of successful contests. Consider your business, your goals, your budget. Then let’s talk about a contest for you! Click here to read more about Contests.
If you manage a Facebook Group, you need to be sure you are gathering emails from that group! Facebook owns the group. You own the emails! And having emails open so many marketing doors for you. Here are detailed instructions from Social Media Examiner on how to gather emails from a group.
Facebook Reality
This snippet is from an article from Social Media Examiner about gathering emails from your Facebook Group. Good article! I’ll share it with you shortly. But what I want you to read today in the info here about Facebook – what they own, who they are, how they operate.
“Facebook groups can be an awesome way to share content, engage with your followers, and build your brand. They’re also powerful tools for growing your email list. When running a group is part of your marketing strategy, getting email leads from your group is important for several reasons, the most critical being that you don’t own your Facebook group. Facebook does.
Relying solely on a Facebook group for interacting with members is risky because Facebook can ban your account or shut down your group anytime. Although Facebook doesn’t ban groups or accounts often, a more likely risk is that Facebook could throttle your group’s organic reach. Many group owners (myself included) have noticed Facebook favoring paid traffic over groups’ organic reach.
With these risks in mind, I suggest you plan your audience growth around the worst-case scenario and focus on growing something you own. When you collect email addresses to build your list, you own that list.”
Please keep this reality in mind when you plan your marketing strategy and the phases of it that relate to Facebook. Always know your risks! Facebook is too big to ignore. But you can control your use of their software and their ownership of your data.
https://www.socialmediaexaminer.com/facebook-groups-for-business-how-to-guide-for-marketers/
Social Media Influencer
The use of Influencers in social media is growing. What is that you ask? An Influencer is someone who has their own social media network. You connect with them to get recommendations. So the Image Consultant connects to the Premier Jewelry consultant and the cabi consultant. Her reach is extended. She gets instant credibility from the people who trust the other two consultants. Influencers with large followings can be paid or compensated in some way for their posts. Who could be an Influencer for your business?
The End of Using Your Facebook Personal Profile for Business
I received a notice from HootSuite which is a tool I use for scheduling social media posts. They are an official Facebook Partner.
HootSuite will no longer allow me to make a post to a personal Facebook profile. So I can make a post and schedule it to any other social media platform. I can schedule to Facebook business pages or groups. But I can’t post to a personal profile.
Why? Facebook is tightening up on people who use personal profiles for business. It has always been against their rules. But since January when the new algorithm came out, they are watching personal profiles more closely. Having HooSuite block personal profile posts is one more step.
PLEASE! Stop making business posts on your personal profile now! Set up a FB business page and use it to promote your business. I know it sometimes seems harder to make a business page work for you. But you need to abide by Facebook’s rules or they will shut down your personal profile. They can turn you off with no notice, with no recourse. You can send complaints and requests to be reinstated but who knows if you’ll get an answer.
If you need help setting up the business page or learning how to use it:
Join my Friday Free-For-All call to ask your questions.
Schedule a one-on-one meeting with me to do the set up together. I can save you time and give you suggestions to make it more beneficial
Control How Facebook Uses Your Information
Check your settings on Facebook to cut down on how Facebook uses your info and how they sell your info.
From your personal profile,
Click the drop-down arrow on the top right corner and select Settings
Go to Apps and Websites on the left side navigation.
On the Active tab,
Select an app then click the Remove button to deactivate it.
These are 3rd party apps that have access to your Facebook profile, Friends, etc.
Go to Ads > Ad Settings
Click the button at the far right beside Ads based on data from partners
Change to Not allowed
Click the button at the far right beside Ads based on your activity on Facebook Company Products that you see elsewhere
Change to Not Allowed
Click the button at the far right beside Ads that include your social status
Change to No One
How To Cultivate Community with Facebook Groups
Many of you have businesses that would benefit from Facebook Groups. But they are work! How do you grow the group? How do you get people involved? This podcast will give you some real guidance in practical steps.
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