Here is a well-written article to refresh what you know (or teach you a new trick!) about writing good subject lines for your emails. Good subject lines = good Open Rates!
YouTube
Do you market to or should you be marketing to multicultural markets? This article from Google gives the stats on why you should be and how to do it. “Black, Latinx, and Asian audiences also use online video to gather information along the path to purchase. More than 70% of them reported going to YouTube to learn about new products or brands.” By the way, the same trends are prevalent with the traditional white market. Read more! Then call YCL for assistance creating your videos. We can use your current graphics, still photos, marketing content to create a video for you!
Email Marketing!
Build credibility with your customers. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content. Click here to sign up!
Facebook Users
On Wednesday, 01/26/22, Facebook reported its first ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent. The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook’s corporate rebrand to Meta isn’t enough to distract investors from the problems in its core business of social media. Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising. Click here to read more.
Email Marketing Works!
According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)
Email Marketing Tips!
“If your email newsletter is not fantastic, throw out all the other things you’re doing and just focus on your email newsletter. I think it’s such an undervalued asset for so many of us. Make your email newsletter really great.” Ann Handley, MarketingProfs, NYT best selling author Link to the entire presentation
If you have companies or people you would like to connect with – prospective clients, prospective partners, industry influencers… This video describes how to do it via LinkedIn. Yes, it takes effort but I think you can get good results reaching out this way. Call me if you have any questions.
Google My Business
Regular posts and regular photo updates add value to your Business Page so Google will be more likely to show your page and put you on their maps. A blog post makes an excellent Business Page post!Google’s Algorithm
In a webinar last week presented by the Grow with Google team, it was stressed a couple of times that Google’s algorithm does look at your website and social media platforms for activity. One more reason to make consistent blog posts and social media posts. All of the marketing pieces are interconnected.
Facebook Organic Marketing: What Works in 2022
I’ve discussed many times before that Facebook is now in reality a Pay To Play platform. But here are some suggestions for the #1 FB guru, Mari Smith, about some organic work you can do that may pay off with your visitors.
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