In an age where customer comments, reviews, and ratings can easily bring down businesses, excellent customer service is critical for any business looking to succeed. Providing excellent customer support will enhance the company’s reputation and build brand loyalty.
One of the most efficient channels for customer support is email. However, crafting a well-written and professional email response can be challenging, especially when dealing with various customer inquiries.
It’s important to know what not to do as you grow your brand and business. While digital marketing includes many channels and tactics, that doesn’t mean anything goes.
The biggest digital marketing mistakes ultimately boil down to these eight failures, including failure to engage in email marketing and the lack of a clear strategy.
No need to worry, though; forewarned is forearmed! Here’s how to avoid the most common digital marketing mistakes.
Definitions
SMS – Short Message Service. Texting in bulk like an email blast. Typically 160 characters per message.
MMS – Multi Media Service. Texting with a graphic, video or audio included.
Explicit permission – Documented permission to send SMS. This is being strictly applied by the text messaging services and by the phone carriers.
Implied permission – Permission implied by requesting a quote, doing business or even a serious business conversation. Implied permission is acceptable for adding someone to your email list. It is NOT acceptable for SMS.
The #2 topic of marketing articles and focus now is SMS. Right after AI. Before you jump on the band wagon though you need to analyze carefully the benefits to your business.
B2C businesses
SMS is great for B2C businesses. It gives you quick contact with the consumer. SMS fits retail operations very well: flash sales, special offers, add-on sales. Your messages show up in a frequently checked feed beside texts from family and friends. Start today!
B2B businesses
Maybe.
If you are a roofing company, you don’t have a lot of quick messages to send. SMS could be handy after a monsoon storm, however. You could text “Have a leak? Call ABC Company now to schedule your repair!” That could move you to the top of the list! During the summer when business is slow, you could SMS “We’re offering 50% discount on roof inspections during the month of June. Call today to schedule.”
If you are a manufacturers’ representative, you won’t have a lot of quick messages to send. You could send a reminder before a trade show. “We’re going to be in Booth 10 at the World of Concrete. Come see us & register to win a 56” TV.” You could promote box lunches to a specific group such as the architects on your list. “Call today to schedule a DEF Manufacturer presentation with John Doe, Sr VP, in September. CEUs and lunch!”
Look over your Marketing Calendar. Where could a SMS boost your other efforts?
I feel certain you will see opportunities. The key is to plan for those opportunities. You can’t set up a SMS campaign in a couple of days.
OPT IN Is Required
You probably have an opt in form on your website now for email. Update the form and start asking for permission to do SMS too. There is specific wording required by law so do it right!
Look at your entire sales process.
Where do you have opportunities to ask for email and/or SMS permissions?
Start asking now so that you will have the cell phone numbers when you are ready to do your first SMS.
Service Providers
There are multiple service providers, of course. I recommend MailChimp or Constant Contact. They are competitive price-wise and relatively easy to use. There are specialty firms like CHIIRP for service companies. Let’s do some research and get the right service for you. Most work by credits instead of a monthly fee like email service providers. They know you may not need to send a message monthly.
Verified Sender
The carriers are requiring verification of each sender. There is a short form to fill out and submit via your service provider. When you are approved, you are given a specific number for sending texts.
Prepare Today for a Younger Audience
Regardless of your type of business, you have to prepare to sell to a younger demographic. You’re going to want to reach those Millennials and Gen Z buyers at some point. Start planning now so you’ll be ready!
SMS is one more tool in your toolbox!
It can feel like magic for digital marketers when a single post goes viral. When you hit the mark without a clear plan, maybe something supernatural is at play. But when you have a content strategy focused on shareable content, you’re the one making the magic happen.
The main goal of social media marketing involves leveraging the strengths of platforms designed to keep people connected. When your followers like what you post and share it with their friends, they’re doing your work for you. News of your brand spreads organically without you having to do anything more.
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
On October 3rd, both Yahoo! And Google announced they will be tightening up their policies on allowing unauthenticated mail into their systems, a move specifically aimed at reducing spam from bulk senders.
While authenticating your email has grown in importance over the last several years, the changes coming from Yahoo! and Google demonstrate just how important authentication is (and will be) to ensuring the delivery of legitimate emails. Increasingly, mailbox providers like Google, Microsoft and Yahoo! are relying on the visible sending domain’s authentication policies, practices, and reputation to deliver the mail that users want. While Constant Contact has been authenticating our customers’ mail for over 10 years, these recent changes mean a few more steps may be necessary to ensure deliverability. Let’s dig a little deeper to understand why.
I’m going to let Suzanne Wentley from Constant Contact do the preaching for me today! She explains how to curate and use interesting, powerful content in your email campaigns and social media. I would add that each piece of content can be used in multiple ways: blog posts, emails, social media.
In the realm of business-to-business (B2B) marketing, the profound comprehension of your clientele and the ability to effectively engage with them stand as cornerstones for achieving success. Nonetheless, many businesses frequently stumble upon common blunders while attempting to focus on their B2B clientele. Navigating away from these pitfalls can help amplify your marketing strategy and pave the way for superior outcomes.
Click the link below to continue reading.
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? 🤯
Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.
