Do you market to or should you be marketing to multicultural markets? This article from Google gives the stats on why you should be and how to do it. “Black, Latinx, and Asian audiences also use online video to gather information along the path to purchase. More than 70% of them reported going to YouTube to learn about new products or brands.” By the way, the same trends are prevalent with the traditional white market. Read more! Then call YCL for assistance creating your videos. We can use your current graphics, still photos, marketing content to create a video for you!
Email Marketing!
Build credibility with your customers. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content. Click here to sign up!
Facebook Users
On Wednesday, 01/26/22, Facebook reported its first ever quarterly decline of daily users globally, along with lower-than-expected ad growth that sent its stock plunging roughly 20 percent. The massive stock drop, which instantly wiped out roughly $200 billion in market value, shows that Facebook’s corporate rebrand to Meta isn’t enough to distract investors from the problems in its core business of social media. Not only was user growth across Facebook, Instagram, and WhatsApp essentially flat last quarter, but the main Facebook app lost 1 million daily users in North America, where it makes the most money through advertising. Click here to read more.
Email Marketing Works!
According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)
Email Marketing Tips!
“If your email newsletter is not fantastic, throw out all the other things you’re doing and just focus on your email newsletter. I think it’s such an undervalued asset for so many of us. Make your email newsletter really great.” Ann Handley, MarketingProfs, NYT best selling author Link to the entire presentation
If you have companies or people you would like to connect with – prospective clients, prospective partners, industry influencers… This video describes how to do it via LinkedIn. Yes, it takes effort but I think you can get good results reaching out this way. Call me if you have any questions.
Google My Business
Regular posts and regular photo updates add value to your Business Page so Google will be more likely to show your page and put you on their maps. A blog post makes an excellent Business Page post!Google’s Algorithm
In a webinar last week presented by the Grow with Google team, it was stressed a couple of times that Google’s algorithm does look at your website and social media platforms for activity. One more reason to make consistent blog posts and social media posts. All of the marketing pieces are interconnected.
Facebook Organic Marketing: What Works in 2022
I’ve discussed many times before that Facebook is now in reality a Pay To Play platform. But here are some suggestions for the #1 FB guru, Mari Smith, about some organic work you can do that may pay off with your visitors.
What Customers Want to See in 2022
This article has some great info. I’m going to give you the executive summary in case you’re short on time!
What Customers Want to See in 2022
When it became clear that the effects of COVID-19 would be sticking around for a while, Constant Contact began a large-scale research initiative aimed at helping small businesses understand how their customers are changing and how businesses should adjust to meet those expectations.
The data and the trends we’re seeing from our own customers show a disconnect between what small businesses think their customers want and what consumers are actually looking for.
Small businesses are relying heavily on social media to drive financial results, but consumers don’t shop there very often.
The best way for a small business to get the most out of its social media presence is to combine it with other marketing methods to create personalized experiences for customers, nurture them over time, and ultimately drive repeat business.
Email marketing still has the highest return on investment of all forms of marketing, with an average return of $36 for every $1 spent.
Small businesses are confident that they know their customers’ needs, but most are not communicating the information consumers want or using the channels they prefer.
Consumers say emails with a coupon are 83 percent more likely to be opened than an email newsletter, 67 percent more likely to be opened than an abandoned cart email, and 64 percent more likely to be opened than a well-being checkup email.
Infusing email marketing campaigns with ecommerce elements allows each of those tools to work together, which helps small businesses deliver more valuable content to subscribers while generating more revenue in the process.
Small businesses are starting to optimize their email marketing, but there’s more they could be doing to cut down on manual effort, improve personalization, and retain customers
Many small businesses send newsletters or welcome emails to new subscribers, but an even better way to engage those users is to take things a step further and create an automated welcome series.
Brick-and-Mortar stores are currently “in” for shoppers, but ecommerce is their new baseline
58 percent of SMBs we polled started selling online for the first time after COVID-19 hit. Evidently, this was a major differentiator for consumers because when asked if they shop at small businesses more today than before the pandemic, 41 percent said yes.
- 86 percent of consumers have bought something online in the last month, and 61 percent have ordered in the last week
- 35 percent said an issue with an SMB’s website, or an inability to buy online would discourage them from being a patron of that business
- 45 percent of small businesses still don’t have a website for their business and 43 percent of those with a physical store are not currently selling online.
Owning the entire purchasing process from awareness to fulfillment gives small businesses complete control over what a shopper experiences when engaging with their brand, and it allows them to tailor that experience in a way other online platforms don’t allow.
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