So much effort goes into crafting the perfect email for your customers or supporters.
But then someone tells you they didn’t receive your email. You check your email reporting and see that only 2 out of 5 people opened your email. Click here to keep reading about email deliverability.
“In today’s competitive job market, retaining your best and most experienced employees is the ultimate competitive advantage. A loyal, seasoned team is the engine of your company’s success, and showing them your genuine appreciation is one of the most important investments a leader can make. For years, this recognition has happened behind closed doors—a bonus in a paycheck, a quiet word of thanks in a meeting.
But in today’s digital world, that recognition doesn’t have to be limited to a private email. Your company’s social media channels are an incredibly powerful platform for celebrating your team and showcasing your positive company culture. A formal, structured program to recognize employee loyalty is the foundation, but the public celebration of those achievements is what can truly amplify the effect. It’s a way to make your team members feel like rock stars, and it’s also a powerful marketing tool.”
Need some inspiration for your holiday marketing? Here’s a list of 10 ideas. You can also call Your Computer Lady for a planning session. We’ll update your Marketing Calendar and maximize your content use.
Here is an excellent article for yourself, friends and family explaining the dangers of being addicted to your technology. There are also good suggestions of how to detox!
“Artificial intelligence has changed the way businesses approach marketing. But at Changescape Web, founder Ken Tucker believes the goal isn’t to automate everything—it’s to amplify the human connection that drives real results.
For two decades, Tucker has helped small businesses grow through data-driven strategies and repeatable marketing systems. Today, his agency stands at the forefront of AI adoption, proving that the smartest automation is the one that feels most human.”
There are no silver bullets for marketing. Success requires quality content and consistent action. Read this article from Social Media Examiner’s founder, Michael Stelzner, about how content can set you apart – and above – your competition. Click here to read more.
Harvey Mackay has a list of 66 questions he says you should be able to answer about you’re A list clients. (Email me for a copy.) With B, C or D clients, you should still know some basics. Surveys allow you to build up a database of info. This in turn helps you focus in on your ideal client. Read this article about which questions to ask and how to ask them!
Putting a video in your email to clients has so many benefits: Reach the visual learners. Improve engagement rates. Increase sales. Call YCL today to discuss how & when to add video to your emails! Read this article for more details!
Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season?
Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that you maintain awareness of what’s happening at any given time.
Hashtags can be confusing! Are they entertaining additional content or marketing tools? This article from 2022 is still relevant and explains how to make them marketing tools so your IG content reaches more people.