Very interesting discussion/video with Sean Cannell, founder of Think Media.
“More than 65% of people go to YouTube to solve a problem or find an answer. So it’s a natural fit for problem-solvers and marketers looking to get in front of people who are asking questions. This approach shifts the focus from the type of content businesses want to produce to the type of videos that their ideal viewer wants to see.”
You’ve all heard my sermon about having a Marketing Calendar. Many times probably! But I sincerely believe it is one of the best tools a small business person can use to make all of their marketing efforts coordinate and productive. This article is a very detailed discussion of how to create your Marketing Calendar. I really like the addition of your goals to the calendar. Her layout is a little different than mine but the concept is the same. Call if you would like to schedule time to build your own calendar.
“If your email newsletter is not fantastic, throw out all the other things you’re doing and just focus on your email newsletter. I think it’s such an undervalued asset for so many of us. Make your email newsletter really great.” Ann Handley, MarketingProfs, NYT best selling author Link to the entire presentation
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively and avoid any unpleasant surprises.
Here is a well-written article to refresh what you know (or teach you a new trick!) about writing good subject lines for your emails. Good subject lines = good Open Rates!
Platforms like TikTok and Instagram have given young users unprecedented opportunities for connection and creativity. But researchers warn that the same algorithms fueling entertainment are also promoting dangerous trends that can cause serious injury — and in some cases, death.
“After many years, and many user requests, Instagram has finally launched a dedicated iPad version of the app, built for the bigger iPad screen.”
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.
But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.
Does your business have a marketing slogan or tagline? Does your tagline need an update? This article discusses how to choose a great slogan.
Regular posts and regular photo updates add value to your Business Page so Google will be more likely to show your page and put you on their maps. A blog post makes an excellent Business Page post!