“If your email newsletter is not fantastic, throw out all the other things you’re doing and just focus on your email newsletter. I think it’s such an undervalued asset for so many of us. Make your email newsletter really great.” Ann Handley, MarketingProfs, NYT best selling author Link to the entire presentation
How much does it cost to build a website?
Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively and avoid any unpleasant surprises.
Email Marketing
Here is a well-written article to refresh what you know (or teach you a new trick!) about writing good subject lines for your emails. Good subject lines = good Open Rates!
Google My Business
Regular posts and regular photo updates add value to your Business Page so Google will be more likely to show your page and put you on their maps. A blog post makes an excellent Business Page post!From Likes to Life-Threatening: Study Reveals Rise of Dangerous Social Media Challenges
Platforms like TikTok and Instagram have given young users unprecedented opportunities for connection and creativity. But researchers warn that the same algorithms fueling entertainment are also promoting dangerous trends that can cause serious injury — and in some cases, death.
Instagram Finally Launches an iPad Version of the App
“After many years, and many user requests, Instagram has finally launched a dedicated iPad version of the app, built for the bigger iPad screen.”
The future of marketing isn’t humans vs. AI — it’s humans with AI
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.
But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.
Marketing
Does your business have a marketing slogan or tagline? Does your tagline need an update? This article discusses how to choose a great slogan.
Email Marketing
This is such a good article!! Several things you’ve heard me say before but check #5. Constant Contact is already offering the ability to include a shopping cart in your email! Those of you using CtCt are ahead of the game. If you arent’ using CtCt, we should talk soon!! Click here to read more.
Visual Design for Non-Designers
Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?
In this podcast, you’ll find a number of tools and apps you can use to design visually compelling content like a pro. You’ll also get tips to drive more visibility for your visuals.
Michael Stelzner interviews visual content strategist and found of Socially Sorted, Donna Moritz.
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