This is such a good article!! Several things you’ve heard me say before but check #5. Constant Contact is already offering the ability to include a shopping cart in your email! Those of you using CtCt are ahead of the game. If you arent’ using CtCt, we should talk soon!! Click here to read more.
Visual Design for Non-Designers
Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content?
In this podcast, you’ll find a number of tools and apps you can use to design visually compelling content like a pro. You’ll also get tips to drive more visibility for your visuals.
Michael Stelzner interviews visual content strategist and found of Socially Sorted, Donna Moritz.
From third-party cookies to zero-party data: The new rules of email engagement
“But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data.
And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences.
I’ll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead.”
Back Up Your Files NOW!
Here’s the rule of thumb for when and where to back up data.
The more important the information
The more often you should back up and
The more distant those back up files should be.
I back up my QuickBooks data every 2 days and every time I do a lot of input. I don’t want to re-build or re-do a lot of entries. So the time it takes to do the back up is a savings compared to the frustration and time required to re-do the work.
If YCL does more than 1 hour of input on a website, we back up the site immediately. No need to risk losing that work!
Really important information like a password list, payroll records, client info, photos of grandchildren, etc. should be in 2 or 3 different places. Maybe a copy on a thumb drive in your office. A copy on Dropbox. A copy on iDrive.
If the thumb drive gets corrupted, you can pull from Dropbox or iDrive. If Dropbox crashes, you can pull from the thumb drive or iDrive.
Yes, even files stored on the cloud should have back ups!
Case in point, I store all of my passwords with LastPass. It’s a great software that I’ve recommended to many of you. A month ago CenturyLink had a nation-wide system disruption that affected the LastPass servers. I couldn’t log in!! The info was still there but I couldn’t get to it. Now I am exporting the passwords once a month and storing them in Dropbox.
I highly recommend that at least one of your back ups be automated. Sync everything with Dropbox. Use iDrive. Buy an external hard drive with back up software. Automating the process will save you time and give you protection even on those super busy days where little tasks get missed.
You can set up Dropbox to automatically sync files from your computer. You can use iDrive or Google Drive to schedule back ups.
Don’t wait for a disaster to happen. Plan and implement your system now for peace of mind.
Social Media Marketing Strategy: How to Thrive in a Changing World
Looking for a better social media marketing strategy? Need to build a social strategy that works?
In this podcast, you’ll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.
Michael Stelzner interviews marketing strategist and founder of Convince & Convert, Jay Baer.
“Current, relevant knowledge that is immediately applicable. This podcast explores a multitude of marketing and business strategies that you can take and implement realistically. Highly recommend for small business owners, tourism professionals, social media managers and marketers looking to freshen up their knowledge and be inspired to explore new ideas.” brindleyy
Videos
24 proven ways to drive traffic to your website in 2025
“Driving traffic to websites gets increasingly difficult with each passing year. The days of identifying relevant keywords and writing long-form content to attract qualified traffic are long gone.”
How To Determine And Adapt To Your Customers’ Communications Preferences
As you begin implementing your marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.
Birds and Marketing?
Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends, for Michael Katz’ unique take on marketing.
How to know if your email is successful
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