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Productivity

I’ve been using ToDoIst for 5+ years now to manage the many tasks I have for clients and big projects. They recently emailed a tool to help you decide which productivity method is the right one for you to use. It has to be something that you really will use over a long period of time.

I use a mix of electronic and printed. I put the tasks in ToDoIst so they don’t get lost then print them each day so I can get that endorphin rush when I check off a task. I print a list before a client meeting to be sure I talk about all the projects we’re working on.

Click here to take the quiz!

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700 Power Words

Power Words for Conversions

I frequently talk with you about having a list of your Keywords at your fingertips while you are writing blog posts, social media posts, web page content. This helps ensure that you use the best words and a mix of words for Search Engine Optimization (SEO) and for reader searches on any platform. Here is a list for you of Power Words to make your content more compelling. These are great ideas! Print this article out and keep it with your Keyword list. You can write better copy to more your marketing efforts more effective!  Print this out right now!

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How to Repurpose Audio and Video Content for Social Media: 5 Ways

“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.

When an opportunity arises to capture live video content, record a podcast, or film a webinar, have a plan in place before you start recording that outlines the key points, promotional aspects, and opportunities you can maximize when repurposing your content.”

Click here to read the full article.

 

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Plant Your Friggin’ Tree!

I love this discussion with Pat Lencioni and team about the NEED to make decisions now and move in the right direction. I agree with him. We can’t wait for “normal” to return. It’s not coming back.  Make your plans. Adjust as necessary. But do it now!  

There is an old Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”

 

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Request for Reviews

Testimonials have always been an important part of marketing. Today, in our digital world, online reviews are critical. Many prospects check for reviews on Google or Facebook before they even visit a company’s website.
 
Best Option
 
Ask your clients for reviews right after you finish a project. They are happy and the work is fresh on their minds. Give them the links they need to get to the site or sites you want to build up. Follow up once or twice. People are busy and they may get distracted on the way to
doing the review.
 
Continuing Efforts
  1. Put a request for reviews and the appropriate links in your
    email signature.
  2. Add a reviews block to your email template so that each email asks for reviews. Use logos and link directly to the sites.
  3. Add a section on your Home Page with logos and links to review sites. When clients visit your site they get a reminder request.

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Is YouTube Social Media? Why the Answer Matters for Your Marketing Strategy

When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe the real question isn’t whether YouTube is social media, but how we’re leveraging it as one of the many social media sites available for marketing.

Click here to continue reading.

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Why Do I Have to Give My Address to Send Emails?

This is blurb from Constant Contact explaining why an address is required on every email.
 
“The anti-spam laws of many countries, such as the US CAN-SPAM Act, require that you include a physical address in your email campaigns. Telling your recipients where you’re located is one way to show them that the email is coming from a legitimate source.”
 
You can use a PO Box, a postal service address or something other than a street address. But some legitimate address is required.

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90 Percent Fail

Harvard Business School Professors Robert Kaplan and David Norton state, “90 percent of business strategies fail due to poor execution.” I have tools to help you improve your execution. A Marketing Calendar. Monthly strategy meetings. A Post Schedule detailing your social media posts. Let’s talk about them and discuss how your execution can improve.

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Website = Credibility

Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.

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Making Videos

Here is an interesting article discussing how to create a video script that will connect with your viewers to move them through the sales pipe line. You don’t just hit the record button and start talking!!

Click here to read the article.

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