“But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data.
And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences.
I’ll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead.”
Looking for a better social media marketing strategy? Need to build a social strategy that works?
In this podcast, you’ll learn a proven method for creating a social strategy that will guide you closer to your marketing goals.
Michael Stelzner interviews marketing strategist and founder of Convince & Convert, Jay Baer.
“Current, relevant knowledge that is immediately applicable. This podcast explores a multitude of marketing and business strategies that you can take and implement realistically. Highly recommend for small business owners, tourism professionals, social media managers and marketers looking to freshen up their knowledge and be inspired to explore new ideas.” brindleyy
“Driving traffic to websites gets increasingly difficult with each passing year. The days of identifying relevant keywords and writing long-form content to attract qualified traffic are long gone.”
As you begin implementing your marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.
Why is filling the bird feeder like marketing your business? Inquiring minds want to know! Read on, my friends, for Michael Katz’ unique take on marketing.
The #followforfollow tag on Instagram has millions of posts but it’s useless in terms of attracting the right kind of followers. That kind of following will never translate into sales. As social media authority Tori Tait puts it, you want to be “purposeful, not popular.” Here is a step-by-step guide on how to build your audience!
I’ve been using ToDoIst for 5+ years now to manage the many tasks I have for clients and big projects. They recently emailed a tool to help you decide which productivity method is the right one for you to use. It has to be something that you really will use over a long period of time.
I use a mix of electronic and printed. I put the tasks in ToDoIst so they don’t get lost then print them each day so I can get that endorphin rush when I check off a task. I print a list before a client meeting to be sure I talk about all the projects we’re working on.