As you begin implementing your marketing plans, one big consideration should be “How do my clients WANT me to communicate?” If a prospect contacts you via Facebook then it’s reasonable to assume they want a Facebook response. Don’t demand that they call you because you like talking on the phone better. Start with “They’re a FB person” and respond. Then you can move them to a phone call or in person meeting as needed. First you want to meet them where they are. One client I work with never responds to an email no matter how urgent the subject. But they answer to every call. So why frustrate both of us by sending emails? I’m not a big text person. When I have a client who is, I respond by text then forward their text and my answer to my email so I have the continuity that I like. But I don’t expect them to change to fit my preferences!! Communication is definitely a case where the client is always right. Here are some more suggestions.
Why is filling the bird feeder like marketing your business? Inquiring minds want to know! 
The #followforfollow tag on Instagram has millions of posts but it’s useless in terms of attracting the right kind of followers. That kind of following will never translate into sales. As social media authority Tori Tait puts it, you want to be “purposeful, not popular.” 
“Creating content for your social media channels can be an arduous and time-consuming task. This is why savvy social media marketers will get the most out of any content they create.
Testimonials have always been an important part of marketing. Today, in our digital world, online reviews are critical. Many prospects check for reviews on Google or Facebook before they even visit a company’s website.