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Website = Credibility

Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.

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Making Videos

Here is an interesting article discussing how to create a video script that will connect with your viewers to move them through the sales pipe line. You don’t just hit the record button and start talking!!

Click here to read the article.

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Grow Your Email List

This video is excellent! Step by step instructions on how to create a SUCCESSFUL opt in for your website and social media! Please watch it! Then give me a call and we’ll get started creating your opt in!

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Adapt Your Marketing Strategy

Charles Darwin did not say the strongest or smartest of the species survive. Darwin meant those who are most capable of adapting to their environment gain the upper hand and survive. This is true for the species and for business. If there was ever a time to adapt it is today with the changes impacting our businesses. Don’t say “I’ve never done that before” or “We’ve always done it this way.” Look for fresh perspectives and new ideas that fit the new normal.

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Camera Shy?

Are you camera shy so you’ve put off making videos? Here is an idea for you! In these videos, you only see Andrea Jean’s hands and the tools or items she’s talking about. Would this work for your products or services?

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A Special Kind of Clean Up

marketing consulting

A client recently contacted me about doing more social media posting.  First step was to see which platforms she had set up and what had been done so far.

Come to find out, there were:

2 Gmail accounts
                 1 with a business page
                 1 with a YouTube channel
1 Yahoo
2 Instagram accounts
3 YouTube channels
                  No clue what emails 2 of them went to
1 Twitter account she didn’t need
2 Facebook business page
1 MailChimp account
 

Before we could get to work, the client had to reset all of the passwords because she didn’t have a good list of Usernames and Passwords.  THIS INFO IS CRITICAL TO YOUR BUSINESS! Use LastPass or another password keeper to record all usernames, passwords, PIN#, security questions. (Another client couldn’t access one of her accounts because she couldn’t remember if the answer to the security question was farmer, Farmer or cotton farmer.  Capitalization counts in passwords and security answers!!)

We went to each account and reviewed the info. Every profile had different information! There was no consistency in the services she said she was offering, the descriptions of the services or even the way she had input the company name!  This is very detrimental to your marketing efforts.  Branding 101 requires that you use the same company name every time, every where. Then to increase your Search Engine Optimization you need to use the same keywords to list your services and to describe them.

Keywords
Keep a list of your keywords by your computer. Everything you write for your website, your social media, your eNewsletters, etc. should use these words. Why?  Keywords are what your clients use to search for your services on Google, on Facebook, on Instagram.  If you are sloppy with your keywords, they can’t find you.

Before you get too self-righteous about the mess this poor client was in, I challenge you to go look at your site and profiles right now!  You may find the same confusion! 

 

 

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Clean House!

Get rid of your old electronics and eliminate some clutter.
 
Phones, gaming consoles, video games, tablets, Apple and Samsung wearables, MacBooks, CDs, DVDs
Phones, tablets, iPods, Apple computers
Walmart.com
Phones, tablets, all types eReaders, gaming consoles, smart speakers, MP3 players
Visit their websites for details or call for assistance.
 
 
Donate
CellPhonesForSoldiers.com – accepts all types of cell phones and accessories, tablets, MP3 players. You can also buy pre-paid minutes for active and recently returned service members.
 
Too old for re-use
Staples.com will take any electronic and recycle
AZStRUT.org (Mesa) will take any electronics, accessories, cables, etc. etc. They re-use what they can and recycle the rest.

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How to track website traffic: how many people are visiting your site?

“The term website traffic refers to the number of internet users visiting your website. Traffic can arrive from wide-ranging sources, such as directly typing in your website address, through other websites that link to your site, organic traffic (meaning they come to your site from the search results), paid traffic (people who click on your online ads), through your social media, and other channels. The total number of these users visiting your website combined is what we call website traffic.”

Click here to continue reading.

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MailChimp

MailChimp reports an average increase of 60% for clients who use a pop-up to encourage people to opt in for their newsletters. But there is a right way and a wrong way to build and present your pop-up. Read this article to learn best practices.

Click here to read the full article. 

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Google My Business

More and more of my clients are getting leads from their Google Business listing. The reviews are powerful in building credibility and trust. This article walks you step-by-step through how to build a great profile. You can always call YCL for help!

Click here to read the full article.

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