You’re driving, so you can’t use your phone. But you really need to know when the next Marvel movie is coming out. What do you (and 52% of people) do? You use voice search! Voice search, or voice-to-text search is supposedly the next big thing. Let’s find out if that’s true, and if it’s good or bad news.
5 Factors That Make Responsive Web Design Essential For Businesses
As well as quick click and loading speeds, an eye-catching design, and functionality as standard, a successful website should also be responsive if it’s to draw in users and give customers a great user experience. But what exactly is responsive web design? Let’s take a closer look:
Microsoft Unveils “Copilot” Key Biggest Update to Microsoft Keyboard in 30 Years
Microsoft is adding a “Copilot” key that summons an AI-powered assistant with the click of a button in its biggest update to the Windows keyboard in three decades. The software giant said Thursday that the Copilot key will be coming soon to some new PCs made and sold by a variety of manufacturers that run on the Windows operating system, as it heralded “the year of the AI PC.”
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Upcoming Changes at Gmail and Yahoo Regarding Email Marketers
As of February 1st, Gmail and Yahoo will be tightening their procedures regarding email from all email service providers (Constant Contact, MailChimp, ConvertKit, etc.) All messages sent by an email service provider must be authenticated. This policy will be adopted by other email services gradually.
The best method is to authenticate your own domain. That means accessing your domain’s DNS settings and adding both a DKIM and a DMARC record.
While this is a bit of a nuisance, it will be better for all of us in the long run.
- Our emails will be more likely to end up in the Inbox instead of Spam.
- We will receive less spam as this will make it harder for spammers to fake being a legitimate sender.
Want to read the details of the changes? Click here.
Want some help getting this done? Call Your Computer Lady today at 480-433-9995.
5 Ways to Use Facebook Search as a Marketer
The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it.
Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations.
15 Ways to Grow Your Email Marketing List
Here is a good article with practical recommendations for growing your email list. Email marketing is the best value in social media for small businesses.
A Guide to Integrating AI Tools in Your Marketing Processes
Marketers, such as Martina Bretous, editor of our Next in AI Blog, use AI to better understand complex topics.
“I will often go to ChatGPT and ask, ‘Explain X to me in layman’s terms,’ or ‘as if I were 5 years old.’ Usually when you read something online, you can’t always reach out to the author and get clarity. ChatGPT’s like my friend who helps me make sense of information in a language I can understand,” she said.
Instagram Adds New Anti-Spam Measures, Including Improved Engagement Filtering Tools
Instagram’s announced some new spam combatting updates ahead of the holidays, designed to help reduce the manual curation load on users, and the overall impact of spam and junk in the app.
And as anyone who manages a big IG account knows, there’s a lot of spam activity happening every day, in varying forms.
IG says that it’s improved its automated detection of spam and bot profiles across the app, which will better enable it to provide more proactive filters to save creators from having to manually sift through spam comments, requests, etc.
Google Reveals Next Step Toward Removal of Tracking Cookies
Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will enable Chrome users to restrict the data that they share when visiting a website.
What Are the Benefits of a Facebook Business Page?
Even after years of marketing consultation, I didn’t understand the substantial benefits of a Facebook business page until I met Aaron Boyer. Aaron is the founder of Urban Kulture, a company offering workshops on growing mushrooms sustainably. He built an entire company — and even a vibrant community — using this platform. You can, too.
When I met Aaron he was on holiday from Australia. He told me he had traveled around his country in a van, renting rooms in small community centers and teaching people how to grow their own mushrooms at home using kitty litter and plastic bins. I barely believed it until he showed me the 20,000 Facebook followers who were active on his business page.
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