A client recently contacted me about doing more social media posting. First step was to see which platforms she had set up and what had been done so far.
Come to find out, there were:
Before we could get to work, the client had to reset all of the passwords because she didn’t have a good list of Usernames and Passwords. THIS INFO IS CRITICAL TO YOUR BUSINESS! Use LastPass or another password keeper to record all usernames, passwords, PIN#, security questions. (Another client couldn’t access one of her accounts because she couldn’t remember if the answer to the security question was farmer, Farmer or cotton farmer. Capitalization counts in passwords and security answers!!)
We went to each account and reviewed the info. Every profile had different information! There was no consistency in the services she said she was offering, the descriptions of the services or even the way she had input the company name! This is very detrimental to your marketing efforts. Branding 101 requires that you use the same company name every time, every where. Then to increase your Search Engine Optimization you need to use the same keywords to list your services and to describe them.
Keywords
Keep a list of your keywords by your computer. Everything you write for your website, your social media, your eNewsletters, etc. should use these words. Why? Keywords are what your clients use to search for your services on Google, on Facebook, on Instagram. If you are sloppy with your keywords, they can’t find you.
Before you get too self-righteous about the mess this poor client was in, I challenge you to go look at your site and profiles right now! You may find the same confusion!
Get rid of your old electronics and eliminate some clutter.
“The term website traffic refers to the number of internet users visiting your website. Traffic can arrive from wide-ranging sources, such as directly typing in your website address, through other websites that link to your site, organic traffic (meaning they come to your site from the search results), paid traffic (people who click on your online ads), through your social media, and other channels. The total number of these users visiting your website combined is what we call website traffic.”
More and more of my clients are getting leads from their Google Business listing. The reviews are powerful in building credibility and trust. This article walks you step-by-step through how to build a great profile. You can always call YCL for help!
Customer reviews are becoming more important on social media platforms. It isn’t just Yelp for restaurants! I started my research for a new dentist at Yelp last weekend. More and more of my retail clients are telling me about business coming in after reading reviews on Facebook, Google or many of the other sites. You need to respond to good reviews and to bad ones. Don’t be afraid of bad reviews. If you have 20 5 star reviews and 1 griping curmudgeon, people are going to downplay the complainer. We all know people like that. But note in 