There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year.
These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays.
But what about those holidays in between, the “fun holidays”?
These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way 🍩) and National Pet Day.
Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marketers know how important it is to make every email send count, the question is, no matter your industry, how can you make a relatable, engaging and fun holiday email campaigns—that convert—for your subscribers?
Let’s take a look at my own inbox to answer that question! Over the course of a few weeks, three “fun holidays” stood out to me:
- Leap Day (Feb 29)
- Pi Day (March 14)
- April Fools Day (April 1)
I wondered, how many brands would take advantage of Leap Day as it only happens once every four years? Or April Fools Day (that maybe we wish didn’t come every year…), as an opportunity to catch my eye in a very busy inbox.
So I dug into my inbox to pinpoint some of my favorite trends I saw with these holidays and how brands were celebrating them. In this blog post, I’ve shared a few of my favorites, and suggest ways marketers can make the most of these opportunities to engage subscribers.
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“As a marketing executive, you know how important it is to have a strong email list. A newsletter is a great way to stay in touch with your audience, promote your content, and generate leads. But growing your newsletter subscriber base can be a challenge.
“The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data. There’s no denying that all marketers felt compelled to do more with less.”
“While it may come at the end, your email footer shouldn’t be an afterthought.
Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”