“I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.”
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“It takes an email marketing team an average of 2 weeks to produce a single email.
That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world.
And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question, only 23% of respondents said they have up to five emails in production, at any given time.
Email marketers are being asked to ramp up significantly (something that probably comes as no surprise to you.)
We know that email workflows can get complex pretty quickly. But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly.
So we asked over ~1000 email marketers exactly how emails get made—and what tools their teams use—for our State of Email Innovations report. Here’s what we found:”
A client last week told me they didn’t want to do their July eNews because “It’s summer. It’s hot. People are busy. Sales are slow.”… … … I couldn’t convince them to change their decision but I hope I can convince you not to follow their example. Stopping your advertising in slow times whether it’s a Depression, Recession, or July in Arizona is the wrong decision. Of course, have a budget. Watch your costs. Look for good value. But don’t stop advertising your business.
Read this marketing story from the Depression era and think
about the impact it is still having today in
2017!
“Not all email personalization is created equal.
There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals).
This raises the question: if a majority of marketers are using basic-level personalization—like a subscriber’s first name, subject line, or preview text—how personalized is it really?
If you’re looking for ways to personalize beyond the standard email practices, read on for 11 ways to create personalized inbox experiences, with examples from brands like Ted Baker, Kate Spade, and more.”
“Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey.”
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results.
To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value.
That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read.
Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar.
It is CRUCIAL that your email list consistently grow and that it stay up to date.
Your new clients will quite possibly make a second purchase or give a referral if you reach out to them while you are fresh in their minds and build the relationship.
For an older client, an email might be just the nudge they need to turn “thinking about” into “doing!”
Your email list will get smaller as people change companies, change emails, move, etc. So you need to be adding new people to replace them.
This infographic has great suggestions! You won’t implement all of them or all of them at one time but make a plan!! Your Computer Lady will help you if you give us a call.
Click the image to view a full size checklist.
What would your email marketing team do with $650,000?
Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.
That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.
It was that they did not allow members to opt-out of their emails.
Don’t make the same mistake.
There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year.
These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays.
But what about those holidays in between, the “fun holidays”?
These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way 🍩) and National Pet Day.
Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marketers know how important it is to make every email send count, the question is, no matter your industry, how can you make a relatable, engaging and fun holiday email campaigns—that convert—for your subscribers?
Let’s take a look at my own inbox to answer that question! Over the course of a few weeks, three “fun holidays” stood out to me:
I wondered, how many brands would take advantage of Leap Day as it only happens once every four years? Or April Fools Day (that maybe we wish didn’t come every year…), as an opportunity to catch my eye in a very busy inbox.
So I dug into my inbox to pinpoint some of my favorite trends I saw with these holidays and how brands were celebrating them. In this blog post, I’ve shared a few of my favorites, and suggest ways marketers can make the most of these opportunities to engage subscribers.
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails.
Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system.
As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!).
Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes.
Trying to find a specific email from a specific sender? Good luck. Inbox search functionality ain’t Google, that’s for sure.
As an email sender, though, there’s a lot you can do to help your subscribers find your emails fast—to dig back through the archives to grab a discount code, to send it to a friend, or to read it one more time. SEO: It’s for emails, too.