Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder.
How to Set Up Automated Email Marketing Workflows
“Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage your target audience and contacts.
In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most crucial question: what is email automation?”
If you want help setting up email automation give Your Computer Lady a call we can help!
How Email Autoresponders Can Improve Your Marketing
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. Learn more about autoresponders by clicking here.
Transactional emails
“Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.” Experian What is a transactional email? A message sent to an individual in response to a specific action they took. Amazon’s order confirmation emails. Google’s sign-in alerts. Should you be sending transactional emails to your clients to build your busines? Read this article for ideas and best practices.
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Steps to improve your reputation and email deliverability
There are several tricks you can use to keep your email reputation intact and your customers happy. Read these 5 steps to increase your deliverability. (Series 5 of 5)
How to keep your emails going to spam
Read these 3 steps to help prevent your emails from going to spam. (Series 4 of 5)
Why is my email going to spam?
When you have spent valuable time creating an email to send to clients you don’t want it ending up in their spam folder. Why do emails go to spam? Click to read more. (Series 3 of 5)
Email deliverability explained
What is email deliverability? And is it really that important? (Series 2 of 5)
Top Reasons to Use Email Marketing
91 percent of US adults like to receive promotional emails from companies they do business with. (Source: MarketingSherpa)
Email is almost 40 times more effective than Facebook and Twitter combined, in helping your business acquire new customers. (Source: McKinsey)
According to 80 percent of professionals, email marketing drives customer acquisition and retention. (Source: eMarketer)
Build credibility with your customers. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
Get more people to call you to do business. When done right, email marketing lets businesses reach the right person, with the right offer, at the right time.
Build your brand. With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message.
Increase traffic to your website. Emails are a great way to get customers to visit your site. You can include relevant links to your site within your email content like linking to a blog post.
Optimize your time and budget. Costs associated with email marketing are very low and you can put emails on autopilot, yet stay personalized towards your subscribers.
Email drives purchases. According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase due to an email marketing message.
Your Computer Lady is a certified partner with Constant Contact, the world’s leading email service provider. Call today for a free 30 minute phone consultation to find out how email marketing can work for your company!
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