Networking is a huge part of any business career. And, in the process, you end up with stacks of business cards that get exchanged for future reference. But what can or should you do with the information on those cards?

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“If you’re like me, you constantly wish you could find a couple of spare hours in the day to get some extra work done. In an alternate reality where the days are longer, you’d even gain some extra time to binge-watch that new Netflix show at the end of the day. Alas, in this reality, we only have so much time to get things done. “

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“Have you ever wondered what opt-in process is the best for your email marketing campaigns? Is it single opt-in or double opt-in? Although the debate between these two processes has been going on for years, there wasn’t a definitive answer – until now.”

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Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder.

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“Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage your target audience and contacts.

In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most crucial question: what is email automation?”

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If you want help setting up email automation give Your Computer Lady a call we can help!

Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. Learn more about autoresponders by clicking here. 

“Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.” Experian What is a transactional email? A message sent to an individual in response to a specific action they took. Amazon’s order confirmation emails. Google’s sign-in alerts. Should you be sending transactional emails to your clients to build your busines? Read this article for ideas and best practices.

Watch this video to see the different types of sign up forms you can use on your website. This is an excellent way to encourage visitors to join your email list! Click the photo to watch the video. 

There are several tricks you can use to keep your email reputation intact and your customers happy. Read these 5 steps to increase your deliverability. (Series 5 of 5)

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