Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.
Reviews
Speaking of client reviews – Make it easy for people to give you a review. Put icons/links to review sites on your Home Page. Put icons/links in your email template. Put them in your email signature. People want to give reviews. They just get distracted or busy. So asking once probably won’t work. Ask multiple times in multiple ways so it’s easy for them.
Read more about reviews here.
Review Sites
Review Sites (Yelp, Angie’s List, etc.) and Directories (Citysearch, Superpages, etc.) are becoming more and more popular for all types of businesses. They aren’t just for restaurants any more! They aren’t just for retail businesses any more! YCL has a software we can utilize that will update 50+ sites in one swoop. Even specials, menus, class schedules, can be updated across the board. Call today to get your site listing accurate and complete across the Internet.
Email Automation
Email Automation is a great tool! You can set up a series of emails to introduce all of your services to a new prospect. You can provide follow up details to new clients to help them use your services better. Gently draw someone into your community! And it’s automated! You create the messages. You set the timing for the emails. Then you only have to add the new email to the list and there go your emails!! Time after time. Client after client. Contact YCL today to set up your automations.
For the Future
JotForm is an established company that lets you create forms to use on websites. Your Computer Lady has used them several times. They have a new program that lets your form become a PDF immediately. So instead of getting an email with an unfamiliar looking line of fields, you receive a PDF with graphics, field titles, electronic signatures, etc. The PDF is ready for distribution to your peers or even to clients! Much more user-friendly!! Click here to check it out!
How To Evangelize and Create Advocates
“The difference between evangelism and sales is an evangelist typically has the other person’s best interest at heart. It’s not about fulfilling a sales quota and earning commission.”
I want to be an evangelist, not a salesperson. I’m not knocking salespeople. Raised by one. Married to one. Surrounded by them. Always looking for one at Lowe’s. BUT… being an evangelist is better because it is more satisfying in the long run. As a salesperson, I might make 1 sale. As an evangelist, I make a client for life.
Both Michael Stelzner and Guy Kawasaki understand this. In this podcast, they share their knowledge. I encourage you to listen in!
https://www.socialmediaexaminer.com/product-evangelism-evangelize-and-create-advocates/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New&omhide=true&__s=kagsztdieappaeptopdx
Guest Appearance on Business RadioX with Chon Pugh
I had the great privilege of appearing on a Business RadioX segment as the guest of Chon Pugh, Spirit Led Life Coach. Karen Nowicki, Studio Partner, led the interview. Karen Camblin, Sr. Loan Officer with Guild Mortgage, also joined us. So two of my favorite women and WSRG (Womens Success Referral Group) members had a little chat about Chon’s work as a relationship counselor. Karen N, Karen C and I have all had the privilege of sharing with Chon and have benefited from her wisdom. The hour flew by with a couple of tears and lots of laughter.
Hope you enjoy the discussion! Listen here.
Contest Marketing
Could a contest bring you new clients or new sales? It depends. Read this article to see some examples of successful contests. Consider your business, your goals, your budget. Then let’s talk about a contest for you! Click here to read more about Contests.
The Importance of Follow Up
I have seen similar numbers before but these just really hit me hard while I was reading “Conquer the Chaos: How To Grow A Successful Small Business Without Going Crazy” by Clate Mask and Scott Martineau. So I wanted to share them with you.
| Percentage of People Who Buy | Number of Contacts | When Companies Stop Contacting Prospects |
| 2% | 1 contact | 48% |
| 3% | 2 contacts | 24% |
| 4% | 3 contacts | 12% |
| 10% | 4 contacts | 6% |
| 81% | 5 contacts | 10% |
So almost half of us as salespeople stop after only 1 contact with a prospect. But we know only 2% actually buy at that first contact!!
Only 10% of marketers have a system in place to make 5 contacts with that prospect. But we know 81% of the buyers are making their buy decision on or after that 5th contact!
Contact means in person, by phone, voice mail, email, social media post, direct mail piece, etc. Anything that puts me and my services in front of the buyer.
You and I have to develop a marketing plan and system to ensure that we reach those prospects multiple times!
There is an additional benefit to this type of marketing system. When people do make a purchase or do business with us, the follow up helps build a relationship so they will do business with us again. The second or third sell to a client is always more profitable than the first sale.
How do you develop your system? You can plan the steps then set up them in a Customer Relationship Management software (CRM) such as Outlook, Google Contacts or Zoho. You can use a sales automation software like InfusionSoft or SalesForce. You can set up task templates in software like ToDoIst.
I don’t know about you but I’m going after that 81%!!
Dan Gilbert’s 19 Rules for Business
Dan Gilbert is the owner of 100 companies. These are his personal “rules” of business and the way he encourages his companies to operate. Pretty sound advice! Click here to read more!
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