Marketing

January 22, 2020 By yclmanager5

What is your marketing budget?

The U.S. Small Business Administration recommends that you spend about 8% of your gross revenue on marketing and advertising.

January 8, 2020 By yclmanager5

Expert

How does your prospect or client KNOW that you are the expert they’re looking for?

#1 Reviews on your website plus social media platforms.

#2 Information on your website. Show your credentials, your education, your experience right up front on your site. Make it easy for the prospect to trust you. Use blog articles to go in depth about your topic(s). Get into the nitty gritty. Go wide on a topic to show the whole breadth of your knowledge. When the visitor finds information readily on your site, they develop trust in you.

December 4, 2019 By yclmanager5

Should You Use Email Marketing This Holiday Season?

In 2018, email marketing drove 24% of sales during the holiday season.

This year, according to The National Retail Federation: “holiday retail sales during November and December [are expected] to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion”.

So the answer is a big YES!! Call Your Computer Lady when you need assistance.

November 3, 2019 By yclmanager5

Writing Effective Follow Up Emails

Thank you, Houzz, for a look at a rarely discussed type of communication – follow up emails to prospects. The author gives some very good ideas of how to contact prospects and maintain their interest in your products and services while turning them into a client. Click here to read the worksheet.

September 25, 2019 By yclmanager5

Google Business Page

Your Google Business Page listing has gained in importance. Do a search for your business. Look at the Google Business Listing on the right side of the page. Is the info accurate? Is the info complete with hours, website links, directions? Do you have recent photos? Do you have posts showing on the listing? If not, call today. Let’s get this done!

August 5, 2019 By yclmanager5

Announcement Emails

Announcement emails are an overlooked opportunity. They build excitement about your event, your new product, your new personnel. This article talks about the best way to write announcements. Like all of our marketing efforts, we need to make the announcement from our clients point of view, not our own. Why should they be excited with us? Click here to read the full article.

June 12, 2019 By yclmanager5

Reviews

Speaking of client reviews – Make it easy for people to give you a review. Put icons/links to review sites on your Home Page. Put icons/links in your email template. Put them in your email signature. People want to give reviews. They just get distracted or busy. So asking once probably won’t work. Ask multiple times in multiple ways so it’s easy for them.

Review Sites

Review Sites (Yelp, Angie’s List, etc.) and Directories (Citysearch, Superpages, etc.) are becoming more and more popular for all types of businesses. They aren’t just for restaurants any more! They aren’t just for retail businesses any more! YCL has a software we can utilize that will update 50+ sites in one swoop. Even specials, menus, class schedules, can be updated across the board. Call today to get your site listing accurate and complete across the Internet.