One drawback to Instagram is the difficulty in sharing a link to your website. Here are 8 work arounds!
Facebook Eliminates the About Page Story Section
While the notice says it’s going away on February 28th, it actually is already gone on my Your Computer Lady business page. They will roll out this change across all business pages so you’ll have to watch your page to see when it happens.
Copy the content from your Story section TODAY and save it in a Word doc for reference.
Note that the About Page has become a minor page which is now hidden under the More drop-down.
The About Page itself has been re-designed. All of the details like Hours, Phone, etc. are at the top of the Page. The entire Story section is gone. (It had an additional photo and unlimited area for text. I used it to add keywords.)
Now there is only a About section which is limited to 255 characters.
You do have an Additional Information section. This appears to be unlimited text. Move your content from the Story section to this Additional Information section. Load it up with keywords to help people who are searching for your product or service.
Facebook Update
Read this 01/06/21 update from Mari Smith about the latest FB changes. No more Page Likes. We’ll just have followers now. What does that mean for your business page?
Social Media and Customer Service
How To Use Social Media for customer service – Good explanation with examples of how you can offer customer service on social media platforms. Many people expect customer service at their finger tips so it can be worth your time to offer it.
Barbara’s Picks – Update!
Neither Barbara nor I will admit to how many years we’ve been working together! Let’s just say more than 10.
The work has changed over time as Barbara’s businesses and especially Barbara’s Picks have evolved. Currently, YCL does:
- Email marketing to a 4000+ consumer email list
- Social media posting on 4 Facebook pages, Instagram, Google, LinkedIn.
- YCL gathers info about the Barbara’s Picks members, drafts the posts and makes them on the appropriate platforms.
- YCL works with Barbara to promote her appearances on radio, TV and podcasts.
- Website maintenance and blog posts.
All of our efforts are measured to help Barbara see which marketing is having the most impact.
Barbara has a great talent and love for educating the homeowner about the importance of making interior design about the person as well as the physical room. “Rooms have no feelings, You do!” We use her articles on all social platforms to help homeowners “Live With What You Love.”
Facebook to Build Your Business
The organic reach for posts on Facebook business pages is extremely low. Typically, you’re lucky if about 10% of your audience sees one of your posts. Spending time creating content for Facebook that no one sees isn’t going to benefit your business. … What you need to do is create brand awareness, educate your audience, show your community involvement, and build excitement about what you do through that content. This approach ties directly into level one of your local business ad strategy on Facebook, which is about creating a larger top-of-funnel audience that will be receptive to your offers when they’re ultimately presented.” Read this article if you’re serious about using Facebook to build your business.
Social Media
Social Media Examiner asked their experts for the key trends to watch for and integrate into marketing plans for 2021. VERY interesting article with useable info!
Monotonous Monday
6 Small Business Lessons to Take Into 2021
Cornerstone Cabinet Company – Update!
YCL has been doing social media posting for Cornerstone since 2015. We coordinate their blog posts, with their email marketing campaign and with their social media posts on Facebook, Instagram, Pinterest and Google My Business. Owner, Chris Boulton, understands the value of photography so he has professional photos taken of projects that we can use with all aspects of the marketing campaign. The pictures with Chris’ explanation of the project builds confidence in prospects’ to help them choose to work with Cornerstone Cabinet Company. Using photos and information multiple ways in multiple places makes the marketing work effective as well as productive!
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