Unlike social media and search engines, email lets you deliver personalized communication to your target audience. It’s a one-on-one channel that allows you to communicate with potential customers until they convert and maintain that relationship into the future.
7 Interactive Emails for Inspiration
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more.
Email Delivery vs. Email Deliverability: What’s the Difference?
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability.
Deliverability is not the same as delivery rate.
Even if the latter is healthy, you can still have issues with the former.
In this post, we’ll go over each term and cover what you need to know to optimize your delivery rate and deliverability so they’re working together for your email marketing program.”
Why Business Email Etiquette is Still Important
“In an age of instant messaging, social media, and video conferencing, some might think that email is an outdated communication tool. However, email remains a staple in professional correspondence.”
How to Fix Email Reputation and Improve Deliverability
“The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five.”
Tips to Make Writing a Blog Post a Bit Easier
Writing good posts for your blog is a critical job. It is the least expensive, most effective way to make search engines rank your site in search results. This is called organic Search Engine Optimization (SEO). I like to re-use the content on social media posts and possibly in an eNewsletter to your clients who may not be bloggers. Three uses for one piece of content / effort!
Read this practical article from Lisa Marie Dias, a social media expert.
Call me at 480-433-9995 if you have any questions about the article or would like some help with blogging!
You Just Can’t Beat Email Marketing
One of my clients had a great story this week about email marketing.
She met a woman at a luncheon. They exchanged business cards and had a good talk. My client put the woman on her email list.
20 years went by!! TWENTY!
The woman signed up for an event my client was hosting last week. She said, “I’ve always read your newsletters but never had a need for your services until now. But I certainly knew who I was going to call for help! The expert!”
Keeping the woman on the email list for 20 years had a zero cost. My client has over 30
00 emails on her list. So there was no cost. No special effort. But the woman came to the event with a friend and both are planning purchases!
Review your office procedures to be sure you are gathering every email possible. Add them to your lists. Make your content valuable so people will stay on the list. Watch your traffic reports to be sure the content is working with your audience. Build long term relationships!
Email Deliverability: Why it Matters & How to Improve It
“Learn how to send emails that make it to your contact’s inboxes.
Deliverability measures how many of your contacts receive your emails, and it’s 1 of the most important factors for email marketing success.
For your strategy to work, people must first receive your emails. There’s no point in crafting perfect content otherwise. Although deliverability involves more than building an audience and pressing send, it doesn’t have to be complicated.”
We Need to Talk About Personalization: Evolution & Trends
“What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above?”
How To Get Emails from Website Visitors
One of the most important things your website should be doing for you is growing your email list. Think about it! Someone found your website out of all the billions of sites out there. You have the start of a beautiful relationship!! Now you want to stay in touch and continue educating them about your company.
Offer them something in exchange for their email!
Here is a very nicely done example of a company offering an eBook in exchange for my email. They offered valuable information I wanted. A list of foods to increase metabolism. They made the process easy. I had to enter only my email. They made the offer appetizing. A nice photo in the background. A simple, easy to read offer.
You can offer something pertinent to your business.
- White paper or eBook of valuable information – “Resources To Save You Time and Money”
- Checklist of related information – “Checklist to Prepare Your Pool for Summer”
- Special offer – 30 minute, no charge, no obligation phone consultation or No charge service quote
- Discounts – 20% off your first pedicure
Your website should make you money! Email opt ins are a powerful option. Call Your Computer Lady for help on the offer or to update your website.
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