In an age where customer comments, reviews, and ratings can easily bring down businesses, excellent customer service is critical for any business looking to succeed. Providing excellent customer support will enhance the company’s reputation and build brand loyalty.
One of the most efficient channels for customer support is email. However, crafting a well-written and professional email response can be challenging, especially when dealing with various customer inquiries.
On October 3rd, both Yahoo! And Google announced they will be tightening up their policies on allowing unauthenticated mail into their systems, a move specifically aimed at reducing spam from bulk senders.
While authenticating your email has grown in importance over the last several years, the changes coming from Yahoo! and Google demonstrate just how important authentication is (and will be) to ensuring the delivery of legitimate emails. Increasingly, mailbox providers like Google, Microsoft and Yahoo! are relying on the visible sending domain’s authentication policies, practices, and reputation to deliver the mail that users want. While Constant Contact has been authenticating our customers’ mail for over 10 years, these recent changes mean a few more steps may be necessary to ensure deliverability. Let’s dig a little deeper to understand why.
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Sounds simple, right? Why aren’t we all using this powerhouse tool, like yesterday? 🤯
Well, it’s a little bit more complicated than it sounds, but we can explain. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.
Hello! Welcome to this blog post!
While I wouldn’t necessarily recommend starting an email (or most blog posts) like this, that’s what you’re here to learn. From the beginning to the end, this guide is everything you’ll need to know about how to write a welcome email.
The best way to grow your business is to start by building your email list. And you do that by using email sign-up tools that provide quick and easy ways for new subscribers to sign up.
The problem is that not all of your potential subscribers use the same methods to interact with your business — some might visit your website, others might follow you on social media, and there are those who prefer the face-to-face interaction they get when they visit your business.
Fortunately, there are great email sign-up tools you can use in all of these situations to allow people to subscribe, and they are all available through your Constant Contact account.
Click here to continue reading.
PART 1
Pros of email marketing
Pros of social media
PART 2
Let’s Compare
Email Marketing to Social Media Marketing
Email Marketing vs Social Media: The Statistics
The following statistics should only be used as a guide. Your specific results may vary based on your target audience, the quality of your content, and the specific email or social media marketing campaign that is being executed.
Open rates
On average, email open rates range from 15-25% depending on your industry.
Reach: On average, organic reach for businesses is decreasing. In 2022, Instagram average reach rate is around 13.51%, Facebook’s average reach rate is only 8.60%.
Click-through rates
The average click-through rate for emails is around 2.9%.
Engagement rates on social media can vary widely depending on the platform, the type of content being shared, and the size of the audience. On average, engagement rates tend to be lower on social media compared to email marketing.
Conversion rates
Transactional emails have an average 38% Open Rate. The average conversion rate is around 8%. This can vary widely depending on the goals of the email, the product or service being sold, and the audience being targeted.
The average conversion rate for social media is around 3%. However, this can be significantly higher for certain industries and products. (Go Zappos!!)
Return on investment (ROI)
On average, for every $1 spent on email marketing, the return is $36. In the retail, ecommerce and consumer goods sector, ROI is higher with $45 per one dollar spent.
There are no statistics!
Personalization
Personalized emails have higher open rates (29-50%) compared to non-personalized emails (15%).
There is no such thing as personalization on social media.
Mobile optimization
Over 40% of all emails are opened on mobile devices, making it crucial for businesses to optimize their emails for mobile viewing.
All social media platforms are designed to work best on mobile. Some features aren’t even available from a desktop.
Additional factors that impact small businesses
Video content has a higher engagement rate compared to other types of content with email marketing and on social media, with video content accounting for over 80% of all internet traffic.
Influencer marketing
Influencer marketing in emails can include guest articles, linking to online articles from credible sources or joint emails with a credible company.
Influencer marketing on social media can drive significant results, with influencer marketing campaigns delivering 11x higher ROI compared to traditional forms of digital marketing particularly in consumer oriented campaigns.
Additional email stats that impact small businesses
Would you like some help applying this information to your business, your target audience and your marketing budget? Call Pamela Bir today at 480-929-0335.
We already know that email marketing has one of the highest ROIs of any marketing channel. Also, according to a late 2022 survey from Statista, about half of the marketing professionals surveyed claimed an ROI improvement rate of two times! How exactly does that happen?
This guide will take you through 9 tips that’ll help you build a successful email marketing strategy for your SaaS company.
Learn the top three places to ask people to sign up for your email list from Constant Contact Senior Producer of Webinars Stephanie French and former Director of Product Marketing Morgan Bell. Watch the full on-demand webinar here: https://fast.wistia.net/embed/channel…
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