We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more content for the sake of it. Quality and readability always come first!
Why Your Website is Valuable
This headline recently appeared in Tech Crunch. Read the full article here.
“Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray”
Once again, with no notice or explanation, Facebook changed the rules on how you can use Groups. Users have no voice. They have no alternatives. They have no control.
Any social media platform can change their software, their function, their pricing, etc. at their discretion. You are using the software at their pleasure. It’s irritating if they are PART of your marketing plan. It can be devastating if they ARE your marketing plan.
A safer process is to make your website your marketing hub.
What Is Organic SEO? How Do You Maximize It On Your Website?
The goal of any search engine is to give the searcher the “best” answer quickly and accurately. In a perfect world, the first listing on the search results would be exactly what you are looking for. Repeat searches build income for the search engine.
So when a search engine looks at (indexes) your website, they are looking to see how many answers you have on your site. When you optimize your site, you put in lots of answers and make them easy for the search engine to find.
Another factor is that your answer has to be relevant time wise. Again, the search engine considers a perfect answer to be new. If you wrote a great page of content one year ago about your primary service, it loses value because there is newer information out there on another site.
There are two types of SEO you can use to promote your website:
1. Organic SEO – You put content on your web pages and blogs containing information about your business. You use keywords and some coding tools to help search engines index your site. Keywords are the words or phrases someone would use if they were searching for your company or products.
Keyword Examples
| BUSINESS | KEYWORD |
| CPR classes |
CPR training, First Aid training, CPR training Phoenix, First Aid training Mesa |
| Website designer | Website design, small business website, Website design Arizona, Website development |
| Custom cabinets | Kitchen cabinets, Bathroom cabinets, Installation, Kitchen cabinets Scottsdale, Bathroom cabinets Gilbert |
Your content should be building the amount of subject matter on your site. The custom cabinet company would write about how to select cabinets, kitchen trends, cabinet lighting, ageing in place tips for kitchens, etc.
The value of a blog on your site is that you can easily add new content that will show the search engines that you are on top of this topic. Your page content may be a little older but the blog posts are new and consistent.
2. Paid SEO – You can pay a company to do specialized SEO for your company. They will analyze the use of keywords on your site and by searchers. They will update your page(s) content to use a maximum number of keywords. Then the company will put in a bid with a search engine, most likely Google, to show up at the top of the search results for that keyword.
The bid amount is determined by the competition for that keyword. A bid for “real estate Scottsdale” is going to have a big price tag! A bid for “CPR training Mesa” will be lower because there is not that much competition for that word. If a new competitor moves into Mesa and starts bidding against you, the price will go up.
For paid SEO, there will be a set up fee to optimize your page(s) and put in your bid ($250 – 450). Then there will be a monthly budget determining how much you want to spend on your bids. The minimum monthly budget is going to be $300. It will go up based on how competitive your keyword(s) is and what your goal is. YCL can refer you to a company to work with.
How Can YCL Help with Organic SEO?
- YCL can analyze the keywords on your website. Maybe you used only CPR training on a page and never added First Aid training. Maybe you only used CPR training once on the page.
- YCL can add location content. We can add pages that talk about the work you do and emphasize that you work in Mesa and Gilbert and Chandler. (See an example at the bottom of this page.)
- YCL can do basic optimization on your site by adding page descriptions, more keywords, page titles, etc. We will work on your main web pages and your blogs if you like.
Call today to discuss your best options!
Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message
What would your email marketing team do with $650,000?
Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah.
That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products.
It was that they did not allow members to opt-out of their emails.
Don’t make the same mistake.
Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity
In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the brand’s visibility and influence. This harmonious alignment between SEO and social media paves the way for a more pronounced and compelling online brand identity.
How To Maximize Your Holiday Email Campaigns, From Puns To Pranks
There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year.
These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays.
But what about those holidays in between, the “fun holidays”?
These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way 🍩) and National Pet Day.
Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marketers know how important it is to make every email send count, the question is, no matter your industry, how can you make a relatable, engaging and fun holiday email campaigns—that convert—for your subscribers?
Let’s take a look at my own inbox to answer that question! Over the course of a few weeks, three “fun holidays” stood out to me:
- Leap Day (Feb 29)
- Pi Day (March 14)
- April Fools Day (April 1)
I wondered, how many brands would take advantage of Leap Day as it only happens once every four years? Or April Fools Day (that maybe we wish didn’t come every year…), as an opportunity to catch my eye in a very busy inbox.
So I dug into my inbox to pinpoint some of my favorite trends I saw with these holidays and how brands were celebrating them. In this blog post, I’ve shared a few of my favorites, and suggest ways marketers can make the most of these opportunities to engage subscribers.
Adapt or Be Left Behind: AI’s Marketing Revolution Awaits
“The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.” ~ Steven Levy
I’m not the first to compare the wave of artificial intelligence adoption and innovation that we’re currently riding to the seismic shift our world underwent during the Industrial Revolution. Economists, historians, technology futurists and even luddites all agree that what’s happening today is more than just new technology; it’s a transformation so profound that it’s true impact will not be measurable for decades.
For the vast majority of us who have normal jobs and the normal person’s weight of everyday cares, the hype surrounding AI today can seem like nothing more than that. And marketers, if I may… we’re particularly skeptical.
The past ten years we’ve watched new networks, even new features on existing networks, be touted as “game changers” and “revolutionary” to the point such monikers have lost their meaning. Not everything can be game changing. Not every new tech is transformative.
Bitcoin. NFTs. Metaverse. X lol. When the hype behind new technology is motivated by profit margins, it’s hard not to be cynical, isn’t it. It’s so much easier to focus on our work and our lives and the things we know we’re supposed to do each day, and worry less about what what’s purportedly coming in the coming years.
Get Past the Gatekeeper Using LinkedIn
One of the struggles all marketing people face is getting past the gatekeeper to introduce yourself and talk to your prospect. LinkedIn offers some solutions.
Connect
First send a connection invitation. Write a custom message instead of the blah LI message. “We are both active in the ____ industry. I’d like to connect with you to share news and information.” The connection email is to CONNECT, not to SELL.
Once you’re connected, your prospect will see your posts in their feed. Make solid, valuable posts to build your credibility.
Direct Message
You can message your prospect via LinkedIn. Share a white paper, an interesting article or something of value to your prospect. Again, this is the time to connect with them, not make a sales presentation.
Groups
Look for the groups your prospect belongs to. Join those groups. Watch to see how involved your prospect is. Respond to their comments or posts. Talk about issues they are interested in. Make posts to build your expertise and credibility in the industry.
As you gradually build rapport with your prospect, the opportunity will come for a call or meeting to move your relationship to the next level.
Groups can be very powerful. More than one prospect will see your activities!!
Call Pamela today to make a plan to utilize LinkedIn for your marketing.
SEO for Email: Yes, It’s a Thing!
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails.
Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system.
As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!).
Important emails can easily get buried under all kinds of stuff in the inbox: seasonal promotions, abandoned cart notifications, calendar reminders, welcome emails, appointment confirmations, and of course, deals and discount codes.
Trying to find a specific email from a specific sender? Good luck. Inbox search functionality ain’t Google, that’s for sure.
As an email sender, though, there’s a lot you can do to help your subscribers find your emails fast—to dig back through the archives to grab a discount code, to send it to a friend, or to read it one more time. SEO: It’s for emails, too.
3 Powerful Ways to Use Social Proof in Email Marketing
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns.
What is social proof?
Social proof is a psychological phenomenon that explains how “human beings often make choices about what to think, and what to do, based on the thoughts and actions of others.” It’s one of the six key principles underlying the science of persuasion, through the lens of social psychology.
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