When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe the real question isn’t whether YouTube is social media, but how we’re leveraging it as one of the many social media sites available for marketing.
Why Do I Have to Give My Address to Send Emails?
This is blurb from Constant Contact explaining why an address is required on every email.“The anti-spam laws of many countries, such as the US CAN-SPAM Act, require that you include a physical address in your email campaigns. Telling your recipients where you’re located is one way to show them that the email is coming from a legitimate source.”
You can use a PO Box, a postal service address or something other than a street address. But some legitimate address is required.
90 Percent Fail
Harvard Business School Professors Robert Kaplan and David Norton state, “90 percent of business strategies fail due to poor execution.” I have tools to help you improve your execution. A Marketing Calendar. Monthly strategy meetings. A Post Schedule detailing your social media posts. Let’s talk about them and discuss how your execution can improve.
Website = Credibility
Recently I met a new person at a networking event. We exchanged cards. In the brief time we had to talk, it sounded like we could do business together. When I got back to my office, I went to her website to learn more about her. There was nothing there! Just a pretty picture. No detail on what she does. Why she does it. How she does it. Nothing. What a lost opportunity! Her site should have explained her business to me and made it easy for me to schedule a meeting with her to see if we could do business together.
Making Videos
Here is an interesting article discussing how to create a video script that will connect with your viewers to move them through the sales pipe line. You don’t just hit the record button and start talking!!
Grow Your Email List
Adapt Your Marketing Strategy
Charles Darwin did not say the strongest or smartest of the species survive. Darwin meant those who are most capable of adapting to their environment gain the upper hand and survive. This is true for the species and for business. If there was ever a time to adapt it is today with the changes impacting our businesses. Don’t say “I’ve never done that before” or “We’ve always done it this way.” Look for fresh perspectives and new ideas that fit the new normal.
Camera Shy?
A Special Kind of Clean Up
A client recently contacted me about doing more social media posting. First step was to see which platforms she had set up and what had been done so far.
Come to find out, there were:
2 Gmail accounts
1 with a business page
1 with a YouTube channel
1 Yahoo
2 Instagram accounts
3 YouTube channels
No clue what emails 2 of them went to
1 Twitter account she didn’t need
2 Facebook business page
1 MailChimp account
Before we could get to work, the client had to reset all of the passwords because she didn’t have a good list of Usernames and Passwords. THIS INFO IS CRITICAL TO YOUR BUSINESS! Use LastPass or another password keeper to record all usernames, passwords, PIN#, security questions. (Another client couldn’t access one of her accounts because she couldn’t remember if the answer to the security question was farmer, Farmer or cotton farmer. Capitalization counts in passwords and security answers!!)
We went to each account and reviewed the info. Every profile had different information! There was no consistency in the services she said she was offering, the descriptions of the services or even the way she had input the company name! This is very detrimental to your marketing efforts. Branding 101 requires that you use the same company name every time, every where. Then to increase your Search Engine Optimization you need to use the same keywords to list your services and to describe them.
Keywords
Keep a list of your keywords by your computer. Everything you write for your website, your social media, your eNewsletters, etc. should use these words. Why? Keywords are what your clients use to search for your services on Google, on Facebook, on Instagram. If you are sloppy with your keywords, they can’t find you.
Before you get too self-righteous about the mess this poor client was in, I challenge you to go look at your site and profiles right now! You may find the same confusion!
Clean House!
Get rid of your old electronics and eliminate some clutter.|
Phones, gaming consoles, video games, tablets, Apple and Samsung wearables, MacBooks, CDs, DVDs
|
|
|
Phones, tablets, iPods, Apple computers
|
|
|
Walmart.com
|
Phones, tablets, all types eReaders, gaming consoles, smart speakers, MP3 players
|
Visit their websites for details or call for assistance.
Donate
CellPhonesForSoldiers.com – accepts all types of cell phones and accessories, tablets, MP3 players. You can also buy pre-paid minutes for active and recently returned service members.
Too old for re-use
Staples.com will take any electronic and recycle
AZStRUT.org (Mesa) will take any electronics, accessories, cables, etc. etc. They re-use what they can and recycle the rest.
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- …
- 36
- Next Page »